FROZEN BURRITO BRAND RED’S ALL NATURAL ACQUIRED BY BANSK GROUP
Private investment firm Bansk has acquired a majority interest in Red’s All Natural, a brand that specialises in frozen burritos and breakfast sandwiches.
Red’s All Natural was founded in 2009, and is regarded as a clean-label manufacturer of frozen burritos and breakfast sandwiches, with over 20 types of product offering, which all apparently feature simple recipes that do not include artificial flavours or preservatives.
Products from Red’s All Natural are developed at a manufacturing facility located in North Sioux City in South Dakota, United States. The company’s products are available in US outlets such as Target and Walmart.
Red’s All Natural’s Founder and chief executive officer, Mike Adair, will continue to lead the company, and will also keep a minority interest. It has been reported that Bansk’s acquisition will lead to further investment in trials and consumer awareness of its frozen burritos and breakfast sandwiches, as well as distribution too.
“We are excited to partner with the Red’s team and support their next phase of growth,” said Brian O’Connor, senior partner and chief investment officer at Bansk Group.
“With today’s consumers increasingly focused on clean, convenient eating options that offer dynamic flavour profiles, the frozen food market is ripe for disruption and Red’s is well positioned to capitalise on significant growth opportunities ahead. As longtime investors in the food and beverage space, we believe brands that achieve superior taste coupled with clean, nutritious ingredients and convenient formats can achieve sustainable long-term brand differentiation, ultimately resulting in winning market share.”
“I am incredibly proud of how far we have come – and how many consumers across the country we’ve reached since Paige, Red (our loyal and trusted dog), and I started the business 13 years ago,” said Adair.
“We look forward to leveraging Bansk’s deep understanding of our space and operational expertise to accelerate Red’s next phase of growth.”