Exciting innovations in alcoholic beverages at SIAL Paris 2024

June 26, 2024

SIAL Paris 2024 is set to highlight the alcoholic beverages sector, bringing together industry pioneers and key buyers in a unique setting designed to foster innovation and growth. With an impressive lineup of exhibitors and a focus on emerging trends, this year’s event is not to be missed.

Lavish and Champagne J.M. Gobillard et Fils: Stars of SIAL 2024

Exciting innovations in alcoholic beverages at SIAL Paris 2024

Lavish and Champagne J.M. Gobillard et Fils, long-time exhibitors at SIAL Paris, are ready to captivate attendees with their latest offerings this year. Lavish, exhibiting in collaboration with Intertrade since 2008/9, aims to leverage SIAL Paris to expand their network and explore new opportunities. This year, they are launching three new flavors in cans and celebrating the success of their Acapulco Gold, which received 2 stars at the International Taste Institute. According to Lavish, “We have been exhibiting at SIAL together with Intertrade company since 2008/9. Our main objective at SIAL Paris is to gain more leads and to engage with suppliers, leveraging the platform to expand our network and explore new opportunities.”

Exciting innovations in alcoholic beverages at SIAL Paris 2024
Champagne JM. Gobillard & Fils

Meanwhile, Champagne J.M. Gobillard & Fils, exhibiting alongside Cognac Louis Royer for the past 12 years, view SIAL Paris as an essential platform to gain visibility and arrange crucial meetings with clients, especially from the retail sector. For SIAL Paris’ 60th anniversary, they guarantee that the champagne will be flowing, promising a delightful experience for all attendees. As they put it, “We started exhibiting at SIAL with Cognac Louis Royer about 12 years ago. For us, SIAL Paris is an opportunity to gain visibility, make new connections, and most importantly, arrange meetings with our clients, including those from the retail sector. For this festive edition, we guarantee that the champagne will be flowing!

Key buyers and market insights

SIAL Paris 2024 is set to welcome top buyers from various sectors, including Louvre Hotels Group, Magaliesberg Citrus Company, Optimum Buying, Tree of Life, Mossa Hemaid Food Group, TNS CONSUMER GOODS LTD, and W Gourmet Food Co. This range of buyers underscores the event’s role as a key meeting facilitator, providing exhibitors with direct access to influential figures in the food and beverage industry.

The global alcoholic beverages market is thriving, with significant growth in various segments. For instance, the consumption of organic wine has increased by 17% between 2020 and 2023. The market for flavoured spirits, including spiced rum, fruit-infused gins, and flavored vodka, is also booming, reflecting consumers’ evolving tastes and preferences. Additionally, there is a growing demand for non-alcoholic or low-alcohol beer, catering to a health-conscious audience.

The Global reach of SIAL Paris

With 70% of visitors coming from outside France and representation from over 200 countries, SIAL provides exhibitors with a springboard to international markets. France, a major hub for wine, spirits, and beer, offers a unique backdrop for exhibitors looking to tap into one of the largest markets for alcoholic drinks.

In 2023, the global alcoholic beverages market reached a value of USD 1,200 billion (approximately €1,123 billion), with an estimated compound annual growth rate (CAGR) of 4.2% over the next five years. This growth is driven by increasing demand in key markets such as China (roughly €214 billion), the USA (€ 185 billion), and Japan (USD 105 billion). The sector’s breakdown by value includes 34% spirits, 27% beer, 25% wine, 9% cider, perry, and rice wine, and 5% hard seltzer.

Did you know? 💡

In the realm of alcoholic beverages, one of the standout innovative products at SIAL in 1988 was Charleston Follies by Marie Brizard. These innovative, ready-to-use cocktails combine liqueurs for aroma, alcohol for body, and fruit juices to seamlessly blend the flavours. Packaged in a distinctive “shaker,” this product quickly captured attention for its originality. Today, the Marie Brizard brand boasts a portfolio of approximately 80 liqueurs and essences, alongside around thirty syrups, solidifying its position as a significant player in the industry.

Featured image: Melissa Walker Horn for Unsplash

For more SIAL News, click here.

Join us at SIAL Paris as exhibitor Join us at SIAL Paris as visitor