International Beer Day 2025: A global toast to tradition, craft and community
Celebrated this year on Friday 1 August, International Beer Day once again brought people together to honour one of the world’s oldest and most beloved beverages.
Falling every year on the first Friday of August, what began as a modest celebration in Santa Cruz, California in 2007 has grown into a global event recognised in more than 207 cities across 50 countries and six continents. The original goal was simple: to honour the craft of brewing, show appreciation to those who make and serve beer, and bring people together over a shared love of this ancient beverage.
Brewing history and global reach
Beer’s roots stretch back thousands of years, likely discovered when early grains fermented naturally. In ancient Mesopotamia, the Sumerians were among the first to formalise the brewing process, incorporating beer into religious and social life. Today, this centuries-old craft has evolved into a diverse and global industry that blends traditional methods with modern innovation.
International Beer Day encourages experimentation and education, highlighting brewing techniques, flavour pairings, and cultural rituals. While many still prefer their beer ice-cold, seasoned drinkers know that certain types, such as ales, reveal more depth at warmer temperatures. The event also celebrates those behind the bar, including brewers, bartenders, and technicians who contribute to the industry.
Alongside the beer itself, food and festivities play an important role. Tastings, brewery tours, themed dinners and music events are just a few of the ways beer lovers connect and learn more about their favourite beverage.
Economic impact and market growth
Beyond its cultural significance, beer represents a major force in the global economy. In 2025, it is forecast to generate a combined €599.21 billion in revenue, with €317.19 billion coming from at-home sales and €282.02 billion from out-of-home consumption. Beer drinkers are expected to consume a total of 178 billion litres—125.32 billion at home and 52.63 billion out of home.
The European Union continues to be a major producer. In 2024, the EU produced 34.7 billion litres of beer, including 2 billion litres of low- or non-alcoholic varieties. Germany led the way with 7.2 billion litres of beer above 0.5% alcohol, followed by Spain, Poland, the Netherlands, and Belgium. Notably, non-alcoholic beer production in the EU grew by over 11% year-on-year.
This growth mirrors a broader global trend. According to new projections from industry tracker IWSR, non-alcoholic beer is on track to overtake ale as the second-largest beer category by volume worldwide this year. While total beer volume dropped by around 1% in 2024, no-alcohol beer surged by 9%. The category has been growing steadily since 2018 and is forecast to expand at an annual rate of 8% through to 2029—while ale is expected to decline by 2% annually.
Despite its rapid rise, non-alcoholic beer still only holds around 2% of global beer market share. Lager remains the dominant style with 92%, and while its growth has slowed, it continues to increase year on year. Still, the shift is notable—driven by changing consumer preferences, particularly among millennials and Gen Z. Both demographics are increasingly health-conscious, with Gen Z drinking significantly less than previous generations at the same age.
A celebration of taste and the people behind the pint
While the numbers tell a story of economic power and evolving tastes, International Beer Day is, above all, a celebration of people. Whether it’s brewers perfecting recipes, bartenders pouring the perfect pint, or friends gathering to share a drink, the day brings together all those who contribute to beer’s enduring popularity.
As awareness of non-alcoholic options and diverse flavour profiles grows, so too does the inclusive spirit of the event. Whether sipping a classic German lager, exploring zero-proof alternatives, or enjoying a local craft brew, beer enthusiasts around the world took part in this year’s celebration—raising their glasses to history, innovation and community.
Image credit: Elevate – Pexels
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