MOLSON COORS AND COCA-COLA TO LAUNCH THIRD HARD SELTZER INTO CANADA IN SUMMER 2022
Following the initial sales success of the hard seltzer Topo Chico in the US market, beer company Molson Coors and soft drinks maker Coca-Cola will debut the brand in Canada from summer 2022.
Both companies have entered into an exclusive agreement to manufacture, market, and distribute the brand into Canadian stores, thereby taking another step to aggressively become a leader in the fast-growing hard seltzer segment.
Topo Chico represents the third hard seltzer from Molson Coors available in Canada. Both Vizzy and Coors Seltzer launched in March this year and, so far, performance has exceeded expectations based on market share. In May, Molson Coors said it would invest $100 million in its Canadian operations to more than quadruple in-house production capacity for hard seltzers.
Molson Coors lures more Canadians to hard seltzer segment
“Considering the massive sales success of Topo Chico in the United States, we have full confidence that the brand will bring new Canadian consumers into the hard seltzer segment,” said Molson Coors Canada CEO Frederic Landtmeters. “This is a significant step in growing our above-premium portfolio.”
Topo Chico was launched into 16 different markets in the US and ranks third as a new item in the general malt beverages category, according to Molson Coors. The hard seltzer brand has taken a 2.4% share of the US market according to IRI’s multi-outlet and convenience store data. This success has heralded national expansion plans for the brand across the US in January 2022.
“The Coca-Cola Company and Molson Coors have created a strong relationship to bring Topo Chico to market and we are excited to expand to Canada,” commented Coca-Cola North America’s chief of new revenue streams Dan White.