Alcoholic beverages, between heritage and reinvention
At Wine Paris, these trends took centre stage on the second day of the show, echoing the findings of SIAL Insights 2024. From the rise of non-alcoholic spirits to flavours from elsewhere and a return to traditional techniques, here’s a look at the changes shaping the future of wine and spirits
In a world where cultural references are changing, alcoholic beverages are revisiting their traditions to appeal to a new generation. SIAL Insights 2024 highlights a return to old recipes and processes, updated with new ingredients and a more traditional approach. The rise of natural fermentations, alcohols aged differently and wines made with forgotten grape varieties all bear witness to this desire to preserve know-how while adapting it to today’s expectations.
This phenomenon is particularly visible in products such as plant-infused drinks and spirits inspired by local traditions, but redesigned to offer a more contemporary taste experience. At Wine Paris, this trend was illustrated by the promotion of appellation wines and artisanal spirits, which appeal to a customer base in search of authenticity and originality.
Renewed sensory experiences : The audacity of flavours
Consumers are no longer just looking for a product, but an experience. According to SIAL Insights 2024, a third of consumers are driven by the discovery of new flavours. This curiosity is reflected in an explosion of new aromatic combinations in alcoholic beverages: ginger, yuzu, rooibos, exotic spices. Brewers, distillers and winemakers are exploring new territories to surprise and seduce.
Wine Paris showcased this creativity, with products that push back the boundaries of classic tastes. Stand-out innovations included vegetable-flavoured beers, herb-infused wines and ready-to-drink cocktails with flavours from Asia and Africa. These new offerings confirm the trend towards exploration and sophistication of gustatory pleasures, a phenomenon that continues to accelerate worldwide.
Alternative consumption: between health and sustainability
Changing expectations are not limited to flavours. Today, drinking rhymes with commitment: 74% of consumers prefer safe, minimally processed products, according to SIAL Insights 2024. This demand is reflected in the growing popularity of low-alcohol and non-alcoholic beverages, as well as increased attention being paid to the sustainability of the wine and spirits industries.
Alternatives such as mocktails, alcohol-free spirits and organic wines are becoming increasingly popular, and brands are now incorporating environmental responsibility criteria into their production. At Wine Paris, these commitments were illustrated by initiatives promoting recycling, reducing carbon emissions and using eco-responsible packaging.
Far from being a mere trend, this transformation of the sector reflects a profound change in consumption patterns.
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