SIAL Paris 2026: A strategic opportunity for pulse, grains, fruit, and vegetable brands
For businesses in the pulse, grains, fruit, and vegetable sectors, SIAL Paris 2026 offers an unmatched opportunity to engage with global buyers, spotlight innovation, and tap into fast-growing markets.
With consumer demand for plant-based products, local sourcing, and natural nutrition on the rise worldwide, this is an ideal time for producers and brands to leverage the international visibility and business potential that SIAL Paris provides. Held in Paris from 17 to 21 October 2026, the leading food innovation trade show brings together decision-makers from across the food industry, offering pulse, grains and fruit and vegetable exhibitors a powerful opportunity to showcase their products and drive growth.
A fast-evolving global market
The numbers tell a clear story: the global market for fruits reached €602 billion in 2024, with an expected annual growth rate of 6.8% through 2028. Meanwhile, the global vegetable market stood at €750 billion and is forecast to grow by 7.2% annually over the same period.
Consumption trends are also promising: global per capita fruit consumption reached 33 kg per year in 2023, and vegetable consumption hit 57 kg. Major consumer hubs such as China, India, and the US continue to drive global sales, but demand is broadening across markets in Europe, the Middle East, and Asia-Pacific.
Today’s consumers are seeking more than just products: they want healthier, more sustainable, and locally sourced options. The adoption of flexitarian diets is accelerating globally, now embraced by 44% of consumers.
At the same time, half of consumers worldwide now prefer to buy local and seasonal products, while ancient grains such as buckwheat and rye are making a comeback, prized for their nutritional value and natural origins. These are precisely the types of trends shaping innovation in the pulse, grains, fruit, and vegetable categories.
An influential platform for business
Against this backdrop, SIAL Paris enables brands to connect directly with the decision-makers driving global food trends. Importantly, SIAL Paris attracts a qualified audience: 92% of visitors are decision-makers or influencers, including buyers from major retailers, importers, wholesalers, and foodservice channels. Many high-profile buyers from major European and international retail chains regularly attend the show, underlining the event’s value for companies seeking to enter new markets or expand their presence.
At SIAL Paris 2024, 668 exhibitors presented products in the pulse, grains, and fruits categories—ranging from fresh, dried, frozen, canned, to organic. An impressive 99% of these exhibitors were international, reflecting the show’s global scope.
Beyond these figures, the show offers a proven environment for generating qualified leads and international exposure. Past exhibitors consistently report securing new contacts and partnerships that fuel post-show growth.
A showcase for innovation and a gateway to the world
SIAL Paris is also a major driver of food innovation. The SIAL Innovation programme highlights over 2,400 new products and solutions at each edition. In 2024, twelve products from the pulses, grains, fruits, and vegetable sector were selected by innovation experts, with winners gaining international visibility and media coverage.
Participating in SIAL Innovation offers exhibitors the chance to elevate their brands, build global awareness, and position their products at the forefront of emerging consumer trends.
Whether targeting the French market, Europe, or fast-growing regions like Asia and the Americas, the show offers excellent export opportunities and serves as a key platform for brands looking to scale internationally. With 70% of visitors coming from over 200 countries, and 100% of French distributors in attendance, SIAL Paris helps exhibitors access both domestic and global channels.
Why exhibit in 2026?
For companies in the pulse, grains, fruit, and vegetable markets, SIAL Paris 2026 is more than just a trade show—it is a global stage for driving growth, building partnerships, and staying ahead of industry trends.
In a sector where health-driven foods, plant-forward eating, sustainability trends, and nutritional innovation are transforming consumer demand, there has never been a better time to exhibit.
Image credit: Yoav Farhi – Splash
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