Fuel for champions: The rise of self-care in food trends
Today, individual health and self-care are among the most powerful forces shaping the global food market. And for exhibitors, this opens exciting opportunities to showcase new products, connect with buyers, and tap into one of the fastest-growing segments of the industry.
As the world’s top tennis players battle for victory at Roland Garros this June, their success is powered not only by training and talent, but also by how they fuel their bodies. Nutrition is now a key component of performance, and what’s true for top players is increasingly true for everyday consumers: food has become an essential part of individual health and self-care.
This growing trend will be front and centre, at SIAL Paris 2026 as part of the Organic and Wellness Sector, where exhibitors from around the world will showcase the latest products designed to help people eat well, feel better, and live healthier lives.
The latest SIAL Insights report highlights the scale of this transformation. Across global markets, consumers are no longer just eating for taste or convenience—they are actively seeking foods that support their personal wellbeing. In fact, 74% of consumers say they have changed their eating habits to pursue a healthier diet.
This demand is driving the rise of hyper-targeted products, designed to match consumers’ age, activity level, health status, and lifestyle. Scientific advances in areas such as DNA analysis and microbiome research are enabling the development of personalised nutrition solutions that once seemed futuristic.
In the marketplace, high-protein products remain a key driver, particularly for consumers embracing plant-forward diets or wanting to build muscle mass. At the same time, vitamin-enriched gummies, nutrition apps, and functional beverages are bringing self-care into everyday routines—no longer confined to niche markets.
But the trend extends beyond functionality alone. Today’s consumers are equally motivated by naturalness and transparency. They want foods that are minimally processed, sustainably produced, and good for both their own health and that of the planet. Adaptogens, probiotics, and fermented products such as kombucha are leading this movement.
Importantly, these priorities are influencing not just at-home consumption, but also the foodservice sector. In France, for example, 40% of diners now say they deliberately choose healthier options when eating out—a clear signal to restaurant operators and suppliers.
Moreover, the willingness to invest in personal health remains strong, even in challenging economic times: 65% of global consumers say they are prepared to pay more for products that promote health and wellbeing. However, in Europe, success increasingly depends on offering healthy, simple and affordable products—those that strike the right balance between benefit and value.
This creates clear opportunities for brands and retailers alike. Whether through plant-based innovation, microbiome-targeted nutrition, or sustainable product design, companies that can deliver on the promise of self-care through food are well positioned for growth.
SIAL Paris 2026 will be a vital platform for this conversation. Exhibitors will have a prime opportunity to present health-focused innovations to an international audience of decision-makers. And visitors will discover how these trends are reshaping product development, consumer expectations, and business strategies across the global food ecosystem.
In this new era, we are what we eat has taken on deeper meaning. In short, individual health and self-care are no longer just personal priorities—they’re driving innovation and market demand in the global food industry. At Roland Garros, preparation matters. And at SIAL Paris, forward-looking companies will find the insights and connections they need to stay ahead in this fast-evolving market.
Link to Sial Insights https://www.sialparis.com/en/trends/Whitepapers/SIAL-Insights-2024
Image credit: Gustavo Fring – Pexels
References for Sitecore:
Banner title: Self-care and individual health: The new winning strategy for food brands
Alternative text for photo:
Self-care and individual health concept: person on digital scale with fresh vegetables, fruit, fitness weights, and measuring tape, highlighting modern nutrition and wellness trends.
Link caption: food-self-care-individual health
Page description:
Self-care and individual health are driving powerful shifts in global food trends, and SIAL Paris 2026 will put these innovations in the spotlight. From performance-focused nutrition inspired by athletes at Roland Garros, to everyday wellness products, today’s consumers are actively seeking foods that support wellbeing. With 74% of consumers reporting a change in eating habits towards healthier choices, demand is rising for personalised, plant-based, protein-rich, and functional products. Visitors to the Organic and Wellness Sector will explore innovations in adaptogens, probiotics, fermented foods, and microbiome-targeted solutions. Transparency, naturalness, and sustainability are now essential. For exhibitors, SIAL Paris offers the perfect platform to present next-generation products to a global audience of decision-makers. Whether in retail or foodservice, self-care is shaping the future of food. Be part of this transformation at SIAL Paris 2026.
Link caption: food-self-care-individual-health
Join us at SIAL Paris as exhibitor Join us at SIAL Paris as visitor
