SIAL Innovation Shanghai 2025: new ideas for tomorrow’s food

PUBLISHING DATE
May 7, 2025

Every year, the SIAL Innovation competition highlights the most innovative products in the global food industry. For SIAL China 2025, ten finalists have been selected for their boldness, relevance and ability to meet consumer expectations. Health, pleasure and convenience: these products embody the major trends of tomorrow

Organised in partnership with ProtéinesXTC, this innovation observatory is one of the highlights of the show. Here’s a closer look at the finalists, each of whom is transforming our relationship with food in their own way.

Health and nutrition: functional foods for an active lifestyle

Cocoa Fusion’s Functional Chocolates (Colombia) prove that chocolate can also be synonymous with vitality. Enriched with active ingredients that promote energy and well-being, this range meets the demand for snacks that are both delicious and good for your health.

With Power Plants, Thailand’s Malee offers a fruit and vegetable drink enriched with Lactobacillus paracasei and minerals. Designed to boost the immune system and support skin beauty, this innovation is part of a preventive nutrition approach.

Another notable example is Zhenwei’s Macadamia Oil Jelly Candies (China). These macadamia oil-based jelly pearls can be consumed as a dietary supplement or added to a dish. They have a particular effect on lipid and cholesterol levels, while offering an innovative format.

In functional beverages, White Kidney Bean Black Coffee (China) combines black coffee and white bean extract to limit sugar and fat absorption. This product perfectly reflects the evolution of coffee towards more targeted functions.

Finally, Liquor Tolerance Booster Pro (China) targets a segment that is still relatively unexplored: preventing the effects of alcohol on women’s skin. Rich in hyaluronic acid, plant extracts and vitamins, it is drunk before meals to prevent dehydration and promote better recovery.

Convenience and mobility: eating better, anywhere and anytime

Mezete On The Go (Jordan) is reinventing mezze for on the go. Presented in a small tray with a plant-based spread and breadsticks, this 100% plant-based product appeals to consumers looking for healthy, quick and easy-to-carry options.

Designed for children but enjoyed by all, Huitouke’s Carrot Bread (China) combines a fun shape with nutritional benefits. Rich in beta-carotene and containing more than 20% carrot purée, this vegetable-shaped bread embodies nutritional education through enjoyment.

Revisited delicacies: when pleasure rhymes with ethics and creativity

With Chocodate Pistachio Khunafa, La Ronda (United Arab Emirates) offers a sweet treat combining dates, pistachios and angel hair, all coated in chocolate. Inspired by the gourmet traditions of Dubai, this product offers a unique sensory experience that bridges East and West.

Singaporean brand CorNichE offers Sweethearts Sugar-Free Gummies, sweets with no sugar or gelatine. Suitable for vegetarian and vegan diets, these treats meet a growing demand for products that are both ethical and tasty.

Finally, Tea-Scented Fish Seasoning (China) surprises with its boldness: a tea-based seasoning designed to enhance fish, especially salmon. A refined way of combining the tradition of tea with the culinary world.

SIAL China 2025 confirms its status as a global hub for food innovation. These ten finalists illustrate the diversity and creativity of a sector undergoing rapid change. For professionals attending the event in Shanghai, this is the perfect opportunity to get a sneak preview of the products that will shape the trends of tomorrow.

World Champions Tour: culinary innovation on a world tour

The World Champions Tour is an initiative launched by SIAL to bring together the winners of the SIAL Innovation competitions organised in different countries. These winners are invited to participate in upcoming SIAL trade shows around the world. The World Champions Tour aims to highlight and celebrate the most outstanding innovations in the global food industry by showcasing the winners of the SIAL Innovation competitions held in different countries.

This programme offers innovative companies a unique opportunity to present their products to an international audience of food industry professionals. By participating in SIAL trade shows in various countries, winners benefit from increased visibility, meetings with potential business partners and global recognition as leaders in food innovation.

The World Champions Tour takes place throughout the year, with events organised as part of SIAL trade shows held in various countries, such as Canada, China, Malaysia, Indonesia and India.

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Credit image: SIAL China


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