Hershey Company adds plant-based options to Reese’s and Hershey’s brands

Leading US confectionary firm The Hershey Company is adding two new plant-based products for those looking for a milk chocolate alternative.

The new launches – Reese’s Plant Based Peanut Butter Cups and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt – promise “a melt-in-your-mouth experience” and will be seen in US stores this month.

“We are excited to introduce these delicious, plant-based options,” says Teal Liu, Brand Manager of Better For You, The Hershey Company. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.”

According to Hershey, it has long offered a wide variety of choices for consumers to enjoy their favourite sweet and salty snacks for everyday moments, seasons and special occasions.

To meet the changing needs of some customers, the company says its expertise and capabilities help it to deliver more, great-tasting alternative options such as portion-controlled treats, no added sugar, zero sugar, high protein and now plant based.

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