SIAL Daily spoke with Luigi Ferrelli, Director of the Paris Office of ITA – Italian Trade Agency, about the growth of Italian exports to France, the vast presence of Italian foods at SIAL Paris 2024, and the Agency’s role in promoting Made in Italy

ITA – Italian Trade Agency is expanding the number of participating companies in this year’s edition of SIAL Paris, spreading its presence across three halls with a total surface area of almost 3,000 square metres divided into savoury products (Hall 1), confectionery (Hall 5B), and dairy products (Hall 7).

Italy’s exports have grown significantly in recent years. Can you share the latest data and describe the main sectors contributing to this growth, particularly in France?
Italian culinary specialities, a true reflection of Italy’s richness and ever-innovative culture, are enjoying a growing reputation in France, where Italian time-honoured traditions and artisanal expertise are particularly admired. French consumers appreciate the diversity of Italian cuisine and the quality of its products, which has been proven through the many certifications received. Italy has no less than 890 Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Traditional Speciality Guaranteed (TSG) certifications.

This recognition is reflected in the remarkable growth in exports of Italian food products, which increased by 6.2% in 2023 reaching a value of €63.2 billion globally. The value in France reached €6.2 billion, up by around 9% despite an unstable economic environment. This dynamism can be seen across all sectors, with notable performance for the products most valued in France. Cheeses were up by 11.7% in 2023 with respect to 2022, charcuterie by 8.8%, pasta by 7.9%, and tinned foods by 13.7%. Olive oil, which saw growth of 2.19% and wine, which rose by 8.05%, are also attracting growing interest from the French market.

What surprises and discoveries can visitors to SIAL Paris expect from Italy this year?
They can discover that our national cuisine is actually a harmonious combination of several regional cuisines. And, they can see that at a time when consumers are increasingly looking for products that are healthier, more refined, and more respectful of the planet, culinary products from Italy are an excellent choice because they are truly synonymous with excellence. On the strength of these assets, Italian cuisine is a candidate for UNESCO’s intangible heritage list.

Can you explain the strategic importance for Italy of being present at SIAL Paris 2024 in three separate halls?
In line with current market trends and with the aim of driving buyers towards a more sector-based selection of products, ITA has opted for a presence that extends over three pavilions. Our exhibitors are spread across Hall 1, dedicated to savoury products, Hall 5B, devoted to confectionery, and Hall 7, which is focused on dairy products. In the latter two, we are organising several tastings on the 20 and 21 October at 12:30 and 2:00pm. Other regional delegations and consortiums grouping together over 700 Italian exhibitors are also represented in the various halls pf SIAL Paris 2024.

Can you describe the role of the ITA throughout the world and how it helps Italian companies penetrate new markets?
ITA works with the Italian government to internationally promote products made in Italy, reaching out to all sectors and setting up support systems to help Italian companies shine in every country.

Through its headquarters in Rome, its Office in Milan, and a network of offices around the world, associated with embassies and consulates, ITA offers information, assistance, consultancy, promotion, training, and cooperation services in all business sectors. In addition, ITA is directly involved in attracting foreign investment to Italy and works in close collaboration with the Italian regions, the network of Italian chambers of commerce, professional organisations, and other public and private entities.

Turning the spotlight on Italian products in France

Beyond ITA’s participation in SIAL Paris, the Agency is actively promoting Italian food products in France through a number of initiatives that highlight the quality, diversity, and rich local roots. “ITA is carrying out a number of important initiatives to promote Italian agri-food products in France, actively participating in prestigious trade shows and organising key events,” said Mr Ferrelli. Namely, ITA took part in Gourmet Selection 2024 in September with a group of Italian companies and accompanied a delegation from the Marche Region to showcase its unique truffle production. In February 2025, ITA will once again be participating in Wine Paris & Vinexpo Paris, bringing a delegation of wine producers from all Italian regions. “These initiatives reflect the ongoing commitment of the ITA to raising the profile of Italian products on the French market.”

Discover ITA Pavilion at SIAL Paris 2024 here