Ube Latte: the new purple drink that’s causing a sensation

PUBLISHING DATE
April 29, 2025

With its lavender colour, mild flavour and health benefits, the ube latte is the rising star of coffee shops and promises to dethrone matcha in the hearts of wellness enthusiasts. Focus on this trend and the SIAL Paris 2024 exhibitors riding the purple wave.

Ube: a Filipino tuber with a thousand virtues

Native to the Philippines, ube is a purple tuber often compared to a sweet potato, used for centuries in traditional desserts. With its slightly sweet taste, hints of pistachio and vanilla, and its bright, naturally ‘Instagrammable’ colour, ube has become the favourite ingredient of culinary innovators. The ube latte recipe, which combines ube purée and milk (plant-based or otherwise), offers a delicious and visually appealing alternative to classic coffee and matcha lattes. Its affordable price – around £10/kg, compared to £300/kg for matcha – is also contributing to its rapid international rise.

A concentrated dose of well-being in a cup

Beyond its irresistible appearance, ube is packed with nutritional benefits. Rich in anthocyanins, powerful antioxidants, it helps fight oxidative stress, supports memory and reduces inflammation. Ube is also an excellent source of fibre, promoting healthy digestion and a natural feeling of fullness, while being low in calories. Its vitamin A and C content boosts immunity and promotes radiant skin. Last but not least, ube latte is naturally caffeine-free, making it ideal for consumption at any time of day without the side effects of stimulant drinks.

Ube takes centre stage at SIAL Paris 2024

At SIAL Paris 2024, several exhibitors will be showcasing ube-based products, confirming its status as a star ingredient.These innovations demonstrate ube’s dynamism on the global market, combining health, pleasure and new culinary experiences.

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Image credit: Franck Huang – Unsplash


Organic and Wellness Trends and sectoral innovations