Gourmet Selection unveils a new brand identity for 2025
Gourmet Selection 2025, the trade show dedicated to premium grocery and gourmet products embraces a fresh look ahead of its next edition.
Since its creation in 2009, Gourmet Selection has become the must-attend show for the world of high-end grocery products. This annual event brings together more than 300 exhibitors and 4,500 professional visitors, including producers, distributors, retailers, and artisans. Over two days, it offers a space for producers, distributors, and retailers to connect, exchange ideas, and discover the latest trends shaping the world of gourmet food.
Organised by Comexposium and part of the renowned SIAL network of global food and beverage trade shows, Gourmet Selection has established itself as a leading French event in this dynamic market. It returns this year on September 21 and 22, 2025, in Hall 5.2 of Paris Expo Porte de Versailles.
A new identity for a dynamic market
For its 2025 edition, Gourmet Selection is adopting a brand-new visual identity. The goal: to better reflect the conviviality, diversity, and creativity of the fine grocery world. Warm colours, modern illustrations, and an inviting design now characterise the event’s look, evoking the rich and colourful displays of today’s gourmet stores.
The updated branding reflects the show’s vision to “Enchant everyday life with high-quality grocery products” and is built around the core values of quality, authenticity, pleasure, and discovery. A modernised logo, along with a strong new tagline — “High-quality grocery has its own show” — completes the transformation.
“Gourmet Selection is evolving to better reflect the excitement and richness of the grocery industry. This new visual identity expresses our desire for modernity and conviviality, while staying true to the show’s DNA,” says Fernando Medina-Zenoff, Director of Gourmet Selection. “We aim to offer professionals an even more attractive meeting point, where inspiration and discovery are at the heart of the experience.”
A unique source of inspiration for the sector
Gourmet Selection is recognised as an exceptional source of inspiration for professionals in the fine grocery market. Distributors, retailers, convenience stores, and buyers seeking original, high-quality products see the show as an essential destination for discovering new trends and forging business connections.
Visitors come to meet passionate producers, explore innovative offerings, and establish valuable partnerships. The show’s strength lies in the diversity of its offering. Across five themed worlds — savoury, sweet, beverages, non-food, and services — it offers a complete sensory journey, where the full artistry of fine grocery is on display.
Hundreds of brands and specialist suppliers are showcased each year, including products from short distribution channels and organic producers. More than 30 countries are represented, bringing rare and creative products that enrich the show’s global offering.
Beyond the exhibition, Gourmet Selection offers an engaging programme of conference sessions, round tables, and interactive events. Highlights include the Best Of Contest for innovative products, the Best French Fine Food Retailer competition, and live demonstrations that enable visitors to taste, discuss, and experience the best of fine grocery.
Expanding to new audiences
Along with its new visual identity, in 2025, Gourmet Selection is also opening up to a broader professional audience. While the show has traditionally catered to grocery retailers, this year’s edition will also welcome professionals from the wider food industry, including cheese makers, bakers, butchers, charcutiers, caterers, greengrocers, wine merchants, hoteliers, cafés, and restaurateurs — all seeking new products to enrich their offerings.
With the fine grocery market growing and diversifying, Gourmet Selection continues to serve as a business accelerator, helping exhibitors build their visibility, meet new partners, refine sales strategies, and strengthen brand image. The show’s revamped identity reflects a thriving market and this year’s edition in September promises to be yet another highlight for the industry, offering a platform for growth, creativity, and lasting collaboration.
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