Plant-based eating has surged in popularity over the last few years, with more brands and restaurants offering plant-based options than ever before. From quick service giants like Burger King, where one-third of the Whoppers sold in Belgium are plant-based, to iconic brands like Nutella launching vegan versions, plant-based products are becoming a mainstream phenomenon. But is this trend just a passing fad, or is it here to stay?
The environmental challenges we face today are undeniable, and they’re driving the demand for change. Agriculture, particularly livestock farming, contributes 23% of global greenhouse gas emissions1 and is a leading cause of deforestation. Consumers are increasingly aware of the impact of their food choices on the planet, and this, combined with growing concerns about health and animal welfare, is pushing them to explore plant-based alternatives. In 2023, over half of European meat eaters reduced their consumption2, and many are adopting flexitarian diets, blending plant-based foods with occasional meat.
Although the plant-based food market has seen some stagnation recently, it’s just the beginning. The Global Plant Based Food Market was valued at USD 43.77 Billion in 2023 and projected to reach USD 85 Billion by 2030, growing at a CAGR of 9.95%3. Flexitarians, who now represent up to 40% of European consumers2, are leading this shift. They’re not just following a trend—they’re looking for more balanced, sustainable diets, and plant-based products are an essential part of that evolution.
Bel Group is proud to be at the forefront of this movement. With their rich history in the dairy industry, they are taking bold steps to ensure their portfolio reflects the changing times. They are committed to achieving a 50/50 balance between dairy and fruit/plant-based products by 2050, as part of their mission to feed 10 billion people sustainably.
Bel Group’s brand NURISHH, a 100% plant-based cheese alternative line, is an important contributor to this transition.
NURISHH offers a range of delicious, versatile alternatives, perfect for those who love to cook and create flavorful, plant-based recipes—an ultimate cooking partner for every dish!
Bel Group is thrilled to unveil their latest innovations at SIAL Paris 2024, one of the largest food innovation fairs in the world. Visitors can join the Group at the show to explore their full range of plant-based offerings from NURISHH, along with the exciting latest launches from their other beloved brands like The Laughing Cow, Babybel, and Boursin. These innovations highlight Bel Group’s belief that plant-based eating isn’t just a trend—it’s a key component of the future of food.
Bel Group is committed to being part of this exciting, forward-thinking shift. As more consumers seek out sustainable, dietary-friendly food options, they will continue to lead the way, ensuring that plant-based products aren’t just an alternative—they’re a delicious, accessible, and essential part of everyday life.
To watch the webinar, click here.
For more information about Nurishh, click here.
SOURCES:
- How much greenhouse gases are emitted by agriculture? – Polytechnique Insights (polytechnique-insights.com)
- Evolving appetites: an in-depth look at European attitudes towards plant-based eating – November 2023 – PROVEG INTERNATIONAL
- Pioneering market digits consulting and advisory private limited 2024