Paramount welcomes collaborations at SIAL Paris 2022

Companies partnering with Paramount will gain access to world famous brands which appeal to audiences of all ages across the world

A leading global entertainment media company, Paramount delivers quality content and experiences. Its portfolio of iconic brands and diverse content reaches more than 180 countries, with premium brands such as Paw Patrol, SpongeBob SquarePants, Ninja Turtles, Top Gun, and many others.

Paramount is committed to creating high quality products for some of the world’s most beloved and iconic franchises and appeals to a wide range of audiences, including preschool, teenagers and adult.
The company’s teams will be present at SIAL Paris 2022 to discuss the many opportunities for collaboration. Visitors can contact Sara Acquier to book a meeting at the trade show or get more information on Paramount opportunities.

PAW PATROL

Starting with the “favourite preschool brand” – Paw Patrol. In addition to its international success, the brand has delivered excellent results in France. A favourite for 0-6 year olds, it reaches both girls and boys with more than 90% awareness among preschoolers. Paw Patrol always offers more opportunities with the arrival of a 10th season on TF1 and a second film being released in theaters in 2023. The heroes have already proven themselves on the big screen with +1.4 million tickets sold in France for the first film in theaters. The strength of Paw Patrol is also its licensees, with more than 70 partners in France covering all categories. Paw Patrol can be found in the toy department alongside Spin Master and Vtech, in publishing with Hachette, in apparel, electronics, art and craft and food departments (yogurts, confectionery, ice cream, drinks, etc.). You can find Paw Patrol dairy products with Yoplait and Paw Patrol chocolate with Kinder in all french distribution. Paw Patrol is available in mass distribution, among toy specialists, textile specialists, multi-specialists, e-commerce and many other retailers.

SPONGEBOB

SpongeBob SquarePants is a multi-generational franchise for children and adults. Spongebob is one of the most watched cartoons in the world. In France, the show benefits from double broadcast on Gulli and Nickelodeon channels. The brand is one of the TOP 10 entertainment brands for 0-14 year olds and is the star of social networks in France with +1.5 million fans. A fashion icon, the brand can also be found in publishing with Hachette, video games, home video or even in health and beauty products. With the upcoming launch of season 14, Bob’s success will continue on all screens.

Ninja Turtles

Teenage Mutant Ninja Turtles have a global community of committed fans, with an awareness of 93% people worldwide. Two out of three fans own a Ninja Turtles product. These heroes are scheduled to return to the big screen in August 2023 with a third film, developed by Paramount Pictures. Teenage Mutant Ninja Turtles have already been adapted on multiple products such as apparel, publishing, figurines and other collectibles. When the film launches in 2023, many new product categories will be open. The success of the franchise continues with the celebration of 40 years of Ninja Turtles in 2024.

Meet Paramount at SIAL Paris: For more information about Paramount’s collaboration opportunities, SIAL visitors are invited to contact Sara Acquier, head of food and consumer product partnerships, to schedule an appointment. Get ready to join Paramount adventures!