Sopexa looks to position itself as an expert in digital strategy for the food and beverage industry
The company, which specialises in integrated communication campaigns, is speaking on cutting-edge topics at SIAL Paris 2022
An international communication agency with more than 60 years of experience under its belt, Sopexa is made up of multicultural teams who share a passion for the food and beverage industry.
With 34 offices around the world and local partners in EMEA, the Americas and Asia, the group’s 250 experts apply their know-how and leverage their networks on a daily basis to create creative campaigns and impactful devices which appeal to consumers, wherever they are from. As “experts in integrated campaigns”, Sopexa advises, imagines and deploys a wide range of services including PR-influence, events, and digital marketing campaigns adapted to each market. The agency has also become a leader in the development of campaigns co-financed by Europe, having already delivered more than 400 projects since 2012.
With such high credentials in digital communication strategy, the agency is speaking on two occasions during SIAL Paris 2022 as part of “SIAL Talks”. It will provide its perspectives on using TikTok for Food & Beverage communications, and share its vision on the opportunities afforded by Web3, NFTs and the Metaverse. In addition, Sopexa will highlight the group’s strength in taking international action with examples from the Taste France Magazine project. Developed for the French Ministry of Agriculture, the international campaign looks to bring French Food & Beverage back into the daily lives of millennials thanks to synergies between Sopexa agencies in the US, the UK, Spain, Germany, China and Japan.
Key dates to remember at SIAL Paris 2022
Visitors can follow Sopexa in person or online at SIAL Paris 2022 at the following events:
SIAL Talk 1: “How to use TikTok for Food & Beverage communication?” The social media platform announced that it had exceeded one billion monthly active users which means “your consumers are among them”, the company says. Having become essential among 15-25 year olds, this video platform, with its own codes, can be intimidating. How to get your Food & Beverage communication off to a good start on TikTok? will be taking place on Sunday October 16 at 2 pm, with Thomas Fournier, EMEA Digital Director in Hall 6.
SIAL Talk 2: “Web3, NFTs, Metaverse, what are the opportunities for promoting Food & Beverages?” How to approach Web3 and establish a privileged link with its consumers and community? What opportunities does it present for Food & Beverage communication? This talk aims to popularise the main principles of Web3, NFTs, Metaverse and their pillars through inspiring examples. It will be hosted by Alexandre van Eeckhout, Director of Creative Strategies at Sopexa Group in Hall 6 on Wednesday 19 October at 2 pm.
In an online interview, Strategic Account Director of Sopexa Group Maxime Cambien will provide an overview of the group’s two award-winning projects from the BtoC Taste France campaign with the Ministry of Agriculture, which opened up new avenues for public communication abroad. It will look at “French Food & Beverage – A new discourse and new tools to rejuvenate the target” Very (too?) qualitative image, associated with refinement more than conviviality, products that are difficult to integrate into everyday cooking… How to bring French Food & Beverage back into the daily life of millennials abroad?