FOOD CROWD JOINS AL SILAL INITIATIVE TO SUPPORT LOCAL FARMERS
UAE’s first Emirati grocery delivery platform, Food Crowd – a wholly-owned subsidiary of food giant Al Dahra Farms – has affiliated itself with Al Silal, a government initiative, aiming to actively support and promote the UAE’s food security vision.
The significance of diversifying food sources, and increasing production of locally grown, raised and manufactured food has become ever important. This initiative will ensure the UAE meet its objectives to be self-sufficient; promote food security and the preservation of traditional farming.
Ronald Muzambe, Food Crowd’s Head Of E-Commerce, said the collaboration with Al Silal focuses on increasing produce grown locally, promoting entrepreneurship amongst farmers and providing an e-commerce platform for local produce.
“Food Crowd joining the “Al Silal initiative” is to help ensure that the UAE population has access to safe, sufficient and nutritious food at affordable prices and supporting local farmers, which we are very passionate about.
“Food Crowd aims to be a link for consumers through our e-commerce platform that sources and delivers fresh, high-quality produce directly from the farm.”
Food Crowd also recently partnered with VoucherSkout to deliver a year-round 30% saving on food.
Under the agreement, Food Crowd becomes VoucherSkout’s exclusive grocery partner, delivering fresh fruits, vegetables, meat, chicken, pantry, eggs and dairy at 30% off the total basket, all-year-round, to VoucherSkout’s 100,000+ registered App users.
David Tobias, VoucherSkout’s Founder and CEO, said VoucherSkout has developed a cult following since its launch in 2017 as the UAE’s first pay-as-you-go discount coupon provider.
Unlike other discount apps, VoucherSkout is free from large upfront annual subscriptions and instead allows users to pay just a small, one-time fee, for each discount they use.
Tobias said: “Until now, VoucherSkout’s discounts have been limited to lifestyle discounts across restaurants, beauty salons, golf, beach clubs and family entertainment venues.
“Having the ability to now extend our substantial savings to something as fundamental and essential as food is not just incredibly exciting, it’s also frankly a privilege. This discount could not be easier for VoucherSkout customers to access. They simply redeem the 30% off Food Crowd voucher within the VoucherSkout app and apply the code that’s revealed into the promo code box of the Foodcrowd.com website or Food Crowd app.
“A discount of this quantum, on something as fundamental as food, is going to represent an enormous annual saving for households across the UAE.”
Speaking about Food Crowd’s exclusive partnership with VoucherSkout Muzambe added:
“We see this as the perfect strategic partner for us to broaden our reach across the region. I believe this partnership will ensure our customers enjoy the finest products, sourced directly from the farm, at a price point this market has never seen before.”
Food Crowd and VoucherSkout are available in iOS and Android versions and can be downloaded from the App & Google Play Stores.