The growth of the global frozen foods market

December 28, 2023

A recent analysis by MarketsandMarket forecasts a significant market expansion, with its valuation set to grow from €260.28 billion in 2023 to an estimated €333.09 billion by 2028.

This growth trajectory, representing a Compound Annual Growth Rate (CAGR) of 5.1%, is primarily attributed to the increasing consumer preference for convenience in meal preparation. Frozen foods, with their ease of preparation and long shelf life, are aligning well with the fast-paced lifestyle of modern consumers, driving the sector’s expansion.

E-Commerce and food service sectors

The surge in the frozen foods market is closely tied to the evolution of shopping patterns, especially with the advent of e-commerce. Online grocery shopping has gained significant traction, offering consumers the convenience of purchasing frozen food products from home. This trend, accelerated by the COVID-19 pandemic, has resulted in a sustained shift towards online food shopping. Additionally, the online platforms provide a wider range of options, including specialised frozen foods, catering to diverse dietary preferences. The food service sector, encompassing restaurants and catering services, also plays a significant role in driving the demand for frozen foods. The sector’s reliance on frozen food for consistent quality, efficient portion control, and reduced food waste highlights the operational advantages and customer appeal of these products.

Germany’s role in the frozen foods sector

In the European context, Germany is emerging in the frozen foods sector. The country’s economic background and high consumer purchasing power are significant factors contributing to its market dominance. Changing demographics, such as the rise in single-person households and working professionals, are further fueling the demand for convenient meal solutions offered by frozen foods. Additionally, there’s a growing trend towards health-conscious eating in Germany, promoting a shift towards healthier frozen food options like fruits and vegetables. The German market’s focus on sustainable and healthier food choices, as part of its National Nutrition Strategy, is also playing a crucial role in shaping the frozen foods market.

This strategy emphasises organic and plant-based food options, aligning with the country’s goals for a sustainable and health-focused food system.

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