CRYSBRO LAUNCHES NEW POULTRY PRODUCTS TO LOCAL MARKET

Crysbro, the Sri Lankan poultry giant, which prides itself on its commitment to world-class quality assurance and food safety standards, has announced the launch of two new poultry products to the local market.

According to Crysbro, both new products – the 12-cut “Lesi Chicken” pack and the “Frozen Griller Chicken” without giblet – are ISO 9001:2015, ISO 14001:2015, ISO 22000:2018 and Halal certified.

Crysbro operates a vertically integrated manufacturing process, meaning the entire production process is in-house, starting from farmlands, feed production, and grandparent chicken breeding farms, parent chicken breeding farms, hatchery, broiler farms, processing, and packaging, to an island-wide delivery system. The company says that this helps them maintain high quality as they are in control of every step, and that operating in this way means there is little room for error.

Additionally, this allows the company to proactively adapt to changing customer needs, without cutting down on, or halting operations for procedure overhauls, Crysbro says.

As part of its strategy to maintain high quality and safety standards, in 2020 Crysbro introduced a molecular laboratory to its processing plant, which according to the brand was the first of its kind to be brought into Sri-Lanka.

Using this facility, Crysbro carries out PCR (Polymerase Chain Reaction) tests on its products to detect common foodborne pathogens such as salmonella, Listeria and Campylobacter, which are three extremely common culprits of food poisoning.

By introducing new technology and safety measures into their processes, Crysbro says it is actively addressing the rising demand for poultry meat and eggs in Sri Lanka while greatly minimising risk to public health.

Commenting on the launch, Crysbro’s senior marketing manager Amores Sellar said: “Our new poultry products are innovatively created to suit the personal preferences of every consumer. While convenience and nutritional value come with no doubt, the consumers can enjoy their chicken knowing that they are consuming a product that was crafted with much attention to detail and care, every step of the way.”

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