Emerging markets unlock exciting opportunities in Indonesia and India
Growing potential
Emerging markets like Indonesia and India are presenting significant growth opportunities for the food industry. Both nations are experiencing rapid economic expansion, offering untapped potential for food brands looking to expand their global presence.
Indonesia’s Growing Consumer Base
With a population of over 270 million, Indonesia is becoming a key player in the global food market. The rising middle class, coupled with increasing urbanisation, is driving demand for innovative food products. In 2023 according to Protéines XTC recent study, 41.6% of food innovations in Asia focused on “pleasure,” while energy and well-being trends reached 18.2%. Indonesia is embracing these shifts, and the upcoming event there will provide brands a strategic opportunity to tap into this expanding market.
India’s Expanding Food Sector
India’s food industry is also poised for rapid growth, driven by its vast population and rising income levels. Health-focused products remain a key area of innovation, with 30.4% of Asia’s total food innovations in 2023 focusing on health. India is particularly primed for growth in ethical and sustainable food products, presenting a major opportunity for brands catering to these values.
Strategic Events to Boost Growth
To help brands fully leverage these emerging opportunities, two key events are being organised in Indonesia and India. These events will offer platforms for companies to network, collaborate, and explore market-specific trends. By participating, food brands can strengthen their presence in these high-potential markets, ensuring a competitive edge in the rapidly evolving global food industry.
