IGA IN AUSTRALIA TEAMS UP WITH DOORDASH TO OFFER DELIVERIES FROM 100 OF ITS SUPERMARKETS
Logistics provider DoorDash has partnered with Independent Grocers of Australia (IGA) to help the retailer ramp up its online grocery delivery business that it fast-tracked to market last year due to the global pandemic.
The partnership means that stores in Melboure, Sydney, Brisbane, Perth, Adelaide, Cairns, Toowoomba, Gold Coast, Wollongong, Rockhampton, Townsville, Albury and Bathurst are now listed on the DoorDash app, with further locations to be added soon.
The service is offering over 1,600 SKUs and is promising that items will be deliver within 45 minutes of orders being placed.
Nick Miles IGD’s Head of APAC, said: “Using third party delivery providers is a great way for retailers to rapidly increase capacity and also pass on the most expensive part of the online grocery delivery model.
“However, it does come with the trade-off that retailers lose control of the customer experience. With IGA stores independently operated, finding a delivery solution to rapidly ramp up capacity is a smart move.”
Mr Miles says the pandemic, coupled with the growing trend of impulse grocery purchases online, means that more and more retailers are using third party logistics companies to deliver groceries.
He adds: “Coles has been offering delivery via Deliveroo and UberEats for a number of years, while Woolworths expanded its service via UberEats last year and also partnered with start-ups Drive Yello and Sherpa to deliver orders.”