“La Presserie is redefining the frozen food landscape”

In this exclusive interview, Adolph Zarovinsky, President at La Presserie shares his thoughts on winning the Bronze Innovation Award at SIAL Canada 2024 and how it reinforces the brand’s commitment to quality, innovation, and gourmet excellence

You took part in SIAL Canada 2024… how did your show go?
The show went really well! It was a great opportunity to strengthen our presence in Quebec’s market, introduce our products, connect with our customers and potential new ones, and engage with industry professionals.

As bronze innovation award 2024, what concrete opportunities have you seen as a result of your SIAL Innovation award (increased sales, new partnerships, greater visibility, etc.)?
Winning this award with our New delicious Asian Soups, validated our long-standing commitment to quality, innovation, and great taste. It has boosted credibility, consumer trust, and brand visibility, helping us grow and continue delivering exceptional products.

What has made your brand so successful?
La Presserie is redefining the frozen food landscape by pioneering a whole new category: Fine Dining—From the Frozen Aisle! We bring restaurant-quality, artisanal foods and beverages to the convenience of the freezer offering consumers a premium experience without compromise. Through continuous innovation, superior ingredients, and outstanding packaging, we elevate frozen foods beyond traditional expectations. Our commitment to delicious, nutritious, and beautifully presented products has positioned us as a leader in this exciting new space!

And looking back, what do you remember about your experience at SIAL Canada?
SIAL is undoubtedly the premier innovation show in our industry, and we have been proud exhibitors for many years and several times winners of the Innovation Award. Each participation has provided invaluable opportunities to showcase our brand, connect with industry leaders, and engage with customers. It continues to be an exceptional platform for innovation, growth, and meaningful industry insights.

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Crédit images: La presserie

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