July 27, 2022

The Fillings and Toppings Market is estimated to be valued at $11.9 billion (€11.75bn) in 2022 and is projected to reach USD $15.9 billion by 2027, recording a CAGR of 6.0% from 2022 to 2027 according to a new report by analyst MarketsandMarkets.

The market for fillings and toppings has been driven by several external factors such as growing urbanisation, changing taste preferences with unique flavours, changing traditional eating patterns, expanding food chains, and a growing population that has contributed to the market’s expansion, MarketsandMarkets said.

Other drivers include increased consumption of convenience food and snacking habits, busy lifestyle, as well as developing markets which offer higher potential for greater market penetration. In developed markets, innovation in new flavours and healthy ingredients drive the market growth.

The confectionery products segment is estimated to hold the largest market share in the fillings and toppings market, MarketsandMarkets said, and consumers are increasingly interested in food and drinks that not only taste good, but that also have other positive benefits, the report found.

For example, chocolate with a higher cocoa content or lower sugar content is increasingly popular. In addition, said MarketsandMarkets, consumers are seeking comfort, finding moments to celebrate, or looking for ways to escape the ordinary hence are opting for healthier options.

An increasing number of consumers are following eating lifestyles that have specialised needs or seek extra goodness infused in their food, hence increasing the demand for fillings and toppings.

The sweeteners segment is estimated to hold the largest share in the fillings and toppings market, MarketsandMarkets said.

Sweeteners are food additives that have the capability to provide or enhance the sweetness of the food or beverage they are in. They are used to enhance the food quality, appearance, taste, texture, or flavour by acting as additives. In various applications sweeteners are used in syrups, and pastes which are used in cooking various confectionery and bakery products.

Moreover, eating habits have been shifting from regular meals to fast food and convenience foods, which is providing an impetus to sweeteners in these markets, the report found.

Creams are the fastest-growing type segment in the fillings and toppings market.

Cream fillings in chocolate products provide a smooth texture. Some of the largely used flavours of cream fillings in the chocolate industry include caramel, caramel toffee, chocolate, choco-mint, and creamy orange, among others, the market analyst said.

Moreover, due to growing consumer preferences for high-quality products Fiberstar (US) introduced Citri-Fi natural fibre, an ideal clean solution that helps stabilize cream-based components in various processing and storage conditions including freeze/thaw. Citri-Fi gives clean label formulators a leading edge in creating high-quality frozen cream-based desserts. Hence, increasing the market for fillings and toppings during the forecast period.

The fruit flavour is estimated to hold the largest market share in the fillings and toppings market.

In fillings and toppings, the fruit flavour is provided by fruit syrups, fruit sauces, fruit powders, or by using fruits in different forms such as sliced, whole, dried, chopped, and pieces. Fruit flavours provide fresh fruit taste in any season with a bright colour, lush texture, and attractive appearance. Moreover, consumer focus and interest in health consciousness align with preferred flavour choice trends prioritising “fresher” options, like citrus. Consumers are looking for more functional drinks that claim to help them focus, relax and relieve emotional health concerns, hence increasing the demand for fruit flavour in the fillings and toppings market.

Finally, the foam form segment in the global fillings and toppings market and is expected to maintain its dominance over the forecast period after the liquid segment.

Foams are formed by methylcellulose (food grade), milk, whipped cream, whey protein fluid gel, and sugar esters. Toppings in the form of foam are mainly used in the beverages industry. It includes many types of drinks such as hot chocolate, milkshakes, cappuccino-style coffee, cocktails, and desserts.

Toppings in the form of foam are not only preferred by consumers for taste and texture but also said to be “incredibly reliable from freeze-thaw tolerance to bake stability for artisans”, and they can be used across various platforms and operations to deliver great-tasting desserts.

Additionally, whipped icings are light and airy and deliver the perfect balance of delicious taste, creamy texture, and visual appeal. Whether used for cake icing, icing layers, or a filling, the opportunities are endless to broaden the various portfolios. Hence increasing the demand for foam form in the fillings and toppings market.

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