Conquering taste: the SIAL Innovation World Champions Tour
Every year, SIAL Paris celebrates food innovation through its SIAL Innovation competition. The winners of this prestigious competition are then honoured during the World Champions Tour, a global tour that showcases these exceptional innovations at various SIAL trade shows around the world.
A global showcase for food innovations
The World Champions Tour is an initiative launched by SIAL to bring together the winners of the SIAL Innovation competitions organised in different countries. These winners are invited to participate in upcoming SIAL trade shows around the world, providing an international platform to showcase their innovative products to a global professional audience.
The award-winning products are displayed in dedicated innovation areas at SIAL trade shows in Canada, China, Malaysia, Indonesia, India and France, allowing winners to meet potential business partners, exchange ideas with other industry players and benefit from increased visibility for their products.
Exceptional business opportunities
Participating in the World Champions Tour offers winners increased global visibility. Their presence at SIAL events in different countries allows them to explore new markets and develop their international presence. This participation is an important validation of the innovation and quality of the exhibitors’ products, strengthening their credibility in the market and giving them a significant competitive advantage.
In addition, winners benefit from guaranteed media coverage, with more than 850 French and international media outlets covering the winning products in 2024. Award-winning products are also highlighted in the SIAL Innovation tour, guiding buyers and decision-makers to the winners’ stands.
A springboard to international recognition
The World Champions Tour is much more than a travelling exhibition; it is prestigious international recognition as a leader in innovation in the food industry. This recognition strengthens the winners’ brand image and market positioning. By participating in SIAL events in different countries, winners have the opportunity to explore new markets and develop their international presence, opening up new growth and expansion opportunities for their businesses.
In short, the SIAL Innovation World Champions Tour is an initiative that highlights the most remarkable innovations in the global food industry, offering winners a unique platform to showcase their products, establish business partnerships and strengthen their presence on the international market.
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Credit image: SIAL Paris
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