1 month to go until SIAL Shenzhen
SIAL Shenzhen is fast approaching and organisers are looking forward to welcoming visitors to the show, which will be packed with informative, insightful content – in the form of talks, competitions and networking opportunities, in addition to the hundreds of exhibitors who will be in attendance.
SIAL Shenzhen will taken place from 28-30 August, 2023 at the Shenzhen Convention and Exhibition Centre, the events and competition programme includes SIAL Innovation – one of the most important events at the show, the SIAL Cup Barista Challenge, as well as the Chic & Tea Contest.
This is a new tea blend training program which has been recognized by the Ministry of Human Resources and Social Security, and the contest will invite the qualified candidates to join the competition, while experts will give scores and comments.
But that’s not all. In addition there will be the Snacking Awards – specially designed for snack brands, online distributors and online channel vendors to find and recognise the most tasty snacks. There will also be livestreaming of the event, which will present a 360-degree real visit experience to online audiences.
This includes product display of all exhibitors at the exhibition site, direct broadcasting of on-site activities, and the business matching for online viewers. In 2021, The livestreaming had nearly 100,000 online views, and it is predicted the show will perform even better this year.
At the Industry Summit, for which visitors can purchase tickets, there again is a packed programme, with someone of value for every attendee.
The programme includes The New Global Retail Forum focusing on the global acceleration into the era of digitalisation and intelligence, with constantly stimulating new demands and new retail formats, and ideas of how businesses can meet the challenges presented.
There will also be the Food Supply Chain Forum focusing on building better, more sustainable supply chains to increase resilience, and the Smart Agrifood Summit, exploring biotechnology and its role in helping to create a more sustainable food future.
Finally, there will be the International Drink In Catering Forum and the Import Food Forum.
The Drink In Catering Forum will explore the development of economic growth and the upgrading of consumption levels, in which China’s beverage market is developing rapidly.
The full programme of SIAL Shenzhen events is available on the SIAL Shenzhen website.
The continuous emergence of new brands is making the competition in the beverage market more intense, and Generation Z has gradually become the main consumer group. Their consumption characteristics of personalisation, customisation, emotions, etc. are driving beverage companies to continuously innovate products and move towards digital transformation. Starbucks, HeyTea, Nayuki, Luckin Coffee, etc. are beginning to enter the sinking market, which is the new “Blue Ocean” with 1 billion potential consumers.
The Import Food Forum will focus on how, as China further expands its opening up, imported consumption has gradually become an important driving force for consumption upgrading and has become the main way to meet high-quality consumer demand.
The innovative development of the Internet, logistics, etc. have broken the barriers of traditional import trade, and shortened the gap period of imported brands, so consumers can purchase imported products quickly and conveniently. By the end of 2023, with the support of policies, China’s economy will grow steadily and release more consumption potential, and the imported food market should enter a new development stage.
SIAL Shenzhen, organised in collaboration with Comexposium, will adhere to its six characteristics of ‘Quality, Refined service, Cutting edge, Special features, Innovation and Technology-driven’ to create a global trading platform for F&B companies to showcase leading and hidden gem products. Thus they can find the best matches with selected buyers in the domain of supermarkets, convenience stores, restaurants, catering businesses, prepared-dish handlers, e-commerce, hotels and tea & coffee shops in the Guangdong – Hong Kong – Macao Greater Bay Area, to inject energy into F&B industry.
SIAL Shenzhen is set to become the 1st choice in trade platforms for enterprises who wish to access the Greater Bay Area and link with global market.
South China F&B Market Report
In recognition of South China’s contribution to the Chinese food production and catering market, SIAL China has led and released the “South China F&B Market Report”.
The report highlights the importance of several specific regions, including China’s Great Bay Area, Guangdong and Guangxi, as well as examining other driving factors such as demographics. It also shines a light on sauerkraut fish specialist restaurant, Jiumaojiu. The data was interpreted at the SIAL Global Food Industry Summit – Import Food Forum by Fang Fang, managing director of iResearch Group. Visitors to the show will be able to get access to the report – giving you extra insight into the Chinese market.
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