Vičiūnai Group brings global flavour and fresh ideas to SIAL Canada 2025
The SIAL Newsroom spoke with Mindaugas Janaščius, Area Manager – USA, Canada for Vičiūnai Group, about the importance of the Canadian market and the group’s goals ahead of the show.
Can you briefly describe Vičiūnai Group?
Vičiūnai Group is one of the largest producers of surimi, fish products and Gyoza dumplings in Europe, with a presence in over 60 countries worldwide. We are known for our “Viči” brand, which stands for quality, innovation, and sustainability. Our group encompasses production, logistics and sales operations, allowing us to offer tailored solutions to a wide variety of clients, from retail chains to HoReCa sectors.
How many years have you been exhibiting at SIAL Canada? Why is this such an important event for you?
We have been exhibiting SIAL expo in Paris for many years. SIAL Canada – it’s our first time this year. We think it’s a key platform for us to connect with our partners in North America, showcase our latest innovations, and better understand evolving consumer trends. The event brings together food industry leaders from across the globe, making it invaluable for networking and expanding our market reach.
How important is the Canadian market for Vičiūnai Group?
Canada is an important and growing market for us. Canadian consumers are increasingly looking for healthy, convenient, and sustainably sourced seafood options—values that align perfectly with what we offer. We see great potential to grow our presence here, both in retail and foodservice.
What are your goals for the show this year?
This year, our main goals are to strengthen our relationships with existing clients, establish new partnerships, and introduce our latest product innovations – “Viči” Gyozas with various fillings, high-protein surimi products, and premium salmon offerings that reflect our commitment to quality, taste, and convenience. We’re also focused on gathering feedback and insights from the market to continuously improve and adapt our offerings.
What can visitors look forward to on your stand at the show?
Visitors to our stand can expect to see a wide range of our latest seafood innovations, including ready-to-eat surimi snacks, salmon and our Gyoza dumplings. Our team will be on hand to provide tastings, answer questions, and discuss partnership opportunities.
Visitors to SIAL Canada 2025 can discover more about Vičiūnai Group and their products at Stand 1259 at the show, which will be held in Toronto from 29 April to 1 May.
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