October 20, 2024 - ADVERTORIAL
Prestige Company for International Import & Export: An ongoing commitment to quality and excellence
At SIAL Paris 2024, Prestige is showcasing its high-quality brands and looking towards international expansion
A household name in its home market, Jordan, Prestige has set its sights on both Arab and other international markets.
Since the company began its journey in 2006, Prestige has been dedicated to providing superior food products that meet the diverse requirements of consumers. Having identified a critical need for affordable, premium-grade goods in the local market, Prestige has since taken on the responsibility of supplying Jordan with food products that balance both quality and affordability. Over its more than 20 years of dedication to this principle, the company has earned a reputation for excellence and reliability.
Today, Prestige’s products are featured on shelves and dining tables across Jordan, a testament to the trust and strong market share the firm has steadily built there. Its diverse offering includes well-known brands such as Mustafa, Khalifa, Albanan, and Al’Azimah, featuring rice, pasta, and beans, among a large selection of other products. Under these brands each product is crafted with a focus on quality and designed to satisfy a broad range of consumer preferences.
Prestige is led by the belief that food is more than just sustenance. “From our early beginnings, our goal was to bring the best to every table, creating memorable moments for families,” Director Mohammad Al Yahia affirms. “With every product, we aim to combine quality and affordability, delivering excellence in every bite.”
Moving forward, Prestige is aiming for further expansion beyond Jordan’s borders. Looking towards both the Arab world and other international markets, Prestige intends to maintain the firm’s solid objective of delivering superior food products as it introduces its offerings to new audiences. Prestige already stands out as a trusted name, taking pride in bringing the best to consumers’ tables while ensuring every product meets its high standards for quality and affordability. Leveraging its well-founded reputation and values, the company is poised for significant growth and continued success across new global markets.
Mustafa: A leading rice brand in Jordan
Among Prestige’s most celebrated offerings is Mustafa Basmati Rice, a popular staple in Jordan which the company is calling the country’s “#1 rice brand”. Having already earned a place in the hearts of those cooking at home, as well as professional chefs in Jordan, for its long, elegant grains and rich, aromatic flavour, Mustafa Basmati Rice is capturing the interest of global markets. In addition to the brand’s main basmati variety, Mustafa also offers two premium varieties: Mustafa Golden Basmati Rice and Mustafa Punjabi Basmati Rice. While the former stands out for its golden hue, perfect for elevating any dish, Mustafa Punjabi Basmati Rice offers thicker grains and a bold aroma, making it ideal for robust, flavourful meals. Further complementing the brand’s basmati rice range is Mustafa Medium Grain Rice. A versatile variety that is very popular in Jordanian kitchens, Mustafa Medium Grain Rice is known for its plump, round grains and ability to absorb flavours with ease, delivering a tender bite that adapts to both savoury and sweet recipes.
At the Prestige stand at SIAL Paris, visitors can explore the company’s products and discover the quality that has made its brands popular in Jordan and beyond.