The ‘sweet’ history behind Gandour & Sons’ entire portfolio on display at SIAL Paris 2022
Gandour & Sons is reaching more people than ever before with its delicious confectionery, biscuits and pastry. Now it is showcasing its latest innovations at SIAL Paris 2022.
“We are our journey. Our brand is growing – reaching more people in more places than ever before,” the manufacturer revealed at SIAL Paris 2022. The iconic brand communicated its ambition to continue sharing its passion and products “with millions more, in ways that we haven’t even thought of yet,” starting with its appearance at SIAL Paris.
“It’s an exciting time in our company’s history and we can’t wait to show you what comes next,” a spokesperson said.
Gandour & Sons is presenting its entire range of cakes, biscuits & wafers, chocolate bars, mallows, gums, sweets, savoury snacks and foods this week. This includes a new sugar free gum, launched last week, which is making its exciting debut on the trade show floor. Each piece takes consumers on an authentic journey through time and is bursting with mouthwatering flavours including peppermint, spearmint, forest fruits and watermelon.
Gandour gum is very known in the Saudi community and is very close to the company’s heart, with memories that have been passed down through the generations.
Established in 1857, the company originally manufactured a series of hard boiled sweets, Turkish delight and marzipan from a factory store in Beirut, Lebanon. Its wafer production line was added to the mix throughout the 1920s and 1930s which later developed into a biscuit factory. By the late 1950s, Gandour set the foundations for some of Lebanon’s biggest confectionery brands including Unica, Tarboosh and Lucky 555. Growing regionally and on the world stage, it now has factories in Saudi Arabia, Egypt and India and exports to five continents.