Resone adds bitters line to Loco brand after recording 35% growth in 2021

As the ready-to-drink market for alcoholic drinks continues to grow, Resone is making the most of it, with the launch of its bitters, developed for specific tastes in west African markets, but which has a wider global appeal, says the company

Paris-based alcoholic beverages company, Resone, has high hopes for the just-launched Loco Bitters ready-to-drink (RTD) line, which joins its popular Vodka Energy Drink. Both the canned products have an alcohol content of 19%. Owner of Resone, Jean-Philippe Colnet (pictured), who founded the company in 2010, tells SIAL Daily: “The new line is just entering the Africa market now. Loco Vodka Energy launched three years ago and was successful in west African countries and we were asked to develop something more tailored to these markets. The trend there is for bitters which is why we decided to develop a special recipe for them. We would like to be in Europe as well, and that is one reason we are here at SIAL Paris 2022. We are open to distribution partners in all markets.”
As well as Loco RTDs, Resone has a portfolio of brands including Boum Boum Cocktails, African Legend Beer, and Gommier Caribbean Rum as well as a partnership in India with Fullarton Distilleries. Mr Colnet says: “When creating Resone with connections I had in Africa, we started with bakery products. One thing led to another and our activity evolved, going from wine to the birth of my own brand of spirits and then RTD cocktails. We’ve come a long way and the projects are numerous.”

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