Thailand’s Lactasoy is reinforcing its new brand Benefitt, having launched it just before the pandemic. The company has chosen SIAL Paris 2022 as the relaunch platform for global markets, with a focus on recipe formulations. Lactosoy’s Jen Aguilar (pictured) told SIAL Daily: “We have had a lot of people visiting from different countries – from the Maldives to Saudi Arabia. The post-pandemic market is very focused on healthy beverages which is great for our brand.” Lactasoy currently exports to about 35 countries.
UNIQUE SELLING POINTS
- Established since 1981
- Recognised specialist in soymilk
- Benefitt Soy Barista is specially made for coffee