October 17, 2022
Lactasoy promotes Benefitt Soy Barista line with recipes
Thailand’s Lactasoy is reinforcing its new brand Benefitt, having launched it just before the pandemic. The company has chosen SIAL Paris 2022 as the relaunch platform for global markets, with a focus on recipe formulations. Lactosoy’s Jen Aguilar (pictured) told SIAL Daily: “We have had a lot of people visiting from different countries – from the Maldives to Saudi Arabia. The post-pandemic market is very focused on healthy beverages which is great for our brand.” Lactasoy currently exports to about 35 countries.
UNIQUE SELLING POINTS
- Established since 1981
- Recognised specialist in soymilk
- Benefitt Soy Barista is specially made for coffee