The man behind new drink S-nap Shot, designed as “brain fuel”, is keen to point out that it is not another energy drink. Alessandro di Napoli, president of Magnoglia is a pharmacist specialised in neuroscience and he told SIAL Daily that his formula does not contain typical ingredients of energy drinks that simply increase heart rate. Instead, his tailored product is designed to help students, drivers, and anyone needing extra concentration. At SIAL America, Magnoglia found a partner for the US market – and it hopes to do the same for other markets at SIAL Paris 2022.
UNIQUE SELLING POINTS
- Created by a pharmacist specialised in neuroscience
- No direct competitor in the market
- Eight tailored ingredients including arginine, serine and lactate