US Wine Exports showcases cutting-edge new brand which champions female role models
US Wine Exports is captivating visitors at SIAL Paris 2022 with its new and unique brand Tattoo Girl Wine. The exporter heard through the grape vine, that there was a new wine in town, and is spearheading its introduction to the European market following success in Asia. The brand, from Washington state, champions female role models as ‘real life tattoo girls’ who promote particular wines and showcase their body art. An interactive competition is also underway to colour the wine’s matt labels, designed by a Japanese artist.
UNIQUE SELLING POINTS
- Bold and beautiful US wines
- Strong branding with each wine paired to female role models
- Interactive and innovative marketing