In its 30th anniversary year, Macedonian fruit-drink specialist Soko has come to SIAL with two new premiumised products that will appeal to buyers and distributors as well as the company’s already loyal consumers who range from children to health-conscious adults across 58 markets.
Under the successful VitaGO! brand of vibrantly-designed pouch fruit juices comes a new premium line that is 100% juice with no added sugar. Among the launch flavours are Apple, Very Berry, Apple and Strawberry, and Multifruit.
The second launch is Amigo Grande, a pouched fruit drink but with a reclosable cap instead of a straw insert. The line uses no artificial sweeteners, colours, or preservatives and comes in more exotic flavours like Pomegranate, Tropical and Lemonade.
“We consider the smile after the consumption of our drinks as a testament to our unwavering commitment to quality,” says the company. “Tailoring our products to exceed our customers needs is at the core of our business philosophy.”
Soko, led by two managing directors, Aleksandar Ljušić and Vesna Ljušić, is also celebrating 30 years in business during SIAL Paris’s 60th anniversary. And with the birth of surrealism 100 years ago the company pays homage to the art movement with its striking stand décor. To mark its 30th birthday Soko will hold a party on its stand on Monday evening (details below) featuring Macedonian wine and music.
HALL 5C – STAND G135
30th birthday Party Macedonian style
Monday 21 October at 5pm
Hall C, Stand G135
