JBS reaches old and new customers with beef, pork and chicken at SIAL Paris 2022

The company has two stands at the show and is using them to re-engage with its global audience.

JBS Foods – the leading beef producer in the world – is back at SIAL Paris 2022 with two stands (K135 and C225) in Hall 6 for its respective North American and Brazilian/rest of the world operations. On the North American stand, Beef Product Manager Nick Smithfield tells SIAL Daily: “The show is a chance to re-engage with our global audience after a few years of intermittent travel due to Covid, SIAL is attended by many nationalities so it’s a perfect opportunity to reach out to customers old and new.”
On the North America stand, the company is promoting its beef, pork and chicken products. “The market at the moment is pretty strong, though some are better than others,” adds Smithfield. “Domestically, the US market is good, though China and Indonesia have softened up a bit.” Earlier this month, JBS US announced it was discontinuing its plant-based meat operation, Planterra Foods, but said it was still very much in the alternative protein market. The company’s plant-based focus is switching to Brazil and Europe.
On the sustainability front, JBS claims to be the first global meat and poultry company to commit to achieving net-zero greenhouse gas emissions by 2040. In September, the company named Jason Weller to its executive leadership team as global chief sustainability officer. In this new role, Weller will have oversight of all ESG and sustainability strategies for JBS Global.

Hall 6 – Stands K135 & C225