Campbell’s delights gluten-free community with two new condensed soup offerings

PUBLISHING DATE
August 17, 2023
CATEGORIES

Campbell‘s is introducing two gluten-free condensed soup options to its product line-up. This launch includes the Cream of Mushroom and Cream of Chicken varieties, two of the brand’s most sought-after flavours.

This move aligns with the increasing demand for gluten-free alternatives, as almost one in five Americans actively avoid gluten in their dietary choices.

Elevating taste and health with high-quality ingredients

The newly unveiled Campbell’s Condensed Gluten-Free Soups hold the promise of classic flavours infused with exceptional ingredient quality. The Gluten-Free Cream of Chicken soup boasts antibiotic-free chicken meat coupled with farm-fresh cream, ensuring a healthy yet indulgent option for consumers. Its Mushroom counterpart, the Gluten-Free Cream of Mushroom, is crafted with mushrooms and garlic, combined with farm-fresh cream, without any preservatives. These soups stand testament to Campbell’s commitment to providing healthier food options without compromising on taste and satisfaction.

Accessible gluten-free options for everyday meals

“Answering the question of ‘what’s for dinner’ can be challenging for those trying to avoid gluten,” says Gary Mazur, Vice President of Marketing, Soup & Broth, Campbell’s Soup Company. He further adds, “Through these new offerings, we’re excited to have our iconic soups help address dietary needs and create even more mealtime moments.” The Campbell’s Condensed Gluten-Free Soups, being rolled out on shelves across the U.S. throughout the summer, are affordably priced at a suggested retail price of $1.99.

Campbell’s continues to carve a niche for itself in the world of gastronomy, placing consumer health and satisfaction at the forefront of its innovative endeavours.

Read also: Alcohol market volumes will slow to 1% until 2027


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