King Konjak: Bronze winner at SIAL Innovation 2024

At SIAL Innovation 2024, King Konjak, founded by entrepreneur Sami Gauffin, earned the prestigious Bronze award for its innovative konjac-based products. This recognition celebrates King Konjak’s commitment to transforming healthy eating with sustainable and innovative solutions

King Konjak impressed the SIAL Innovation jury with its range of konjac-based products, including low-carb noodles, rice, and snacks. These products cater to modern dietary needs by being gluten-free, vegan, and low-calorie, all while maintaining exceptional taste and texture.

“Our goal has always been to create a healthier alternative that people actually enjoy,” explained founder Sami Gauffin. “Winning this award is proof that the world is ready for a new way to think about healthy food.”

The Bronze award at SIAL Innovation 2024 is a testament to King Konjak’s innovative approach, combining cutting-edge food technology with a deep understanding of consumer needs. The jury praised the brand’s ability to make konjac—a traditional ingredient—accessible and appealing to a global audience.

“Konjac is such a versatile and sustainable ingredient,” Sami Gauffin shared. “We wanted to show its full potential by creating products that not only meet dietary needs but also taste great and respect the planet.”

Sustainability is a cornerstone of King Konjak’s philosophy. Konjac, a plant known for its minimal water usage and low environmental impact, serves as the foundation of the brand’s eco-friendly ethos. “Sustainability isn’t just a trend—it’s a responsibility,” Sami Gauffin said. “From our ingredients to our packaging, we strive to make choices that benefit both consumers and the planet.”

With this Bronze accolade, King Konjak is poised to expand its reach and continue innovating in the healthy food sector. “This award motivates us to push boundaries even further,” Sami Gauffin emphasised. “We’re already working on new products that will redefine how people integrate health and sustainability into their daily lives.”

As the global demand for healthy, sustainable food continues to grow, King Konjak stands out as a leader, shaping the future of nutrition one konjac-based product at a time.

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Photo credit: Sial Paris

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