Surging alcoholic drinks sector at SIAL Paris 2024: Unveiling a €1.1 trillion opportunity

April 17, 2024

SIAL Paris 2024 promises to be a vintage year for the alcoholic drinks sector. With a thirsty audience of international buyers and a vibrant showcase of innovation, the show offers a unique opportunity for producers to elevate their brands and tap into lucrative new markets.

SIAL Paris isn’t just an exhibition, it’s a catalyst for connections. 89% of visitors hold decision-making or influencing roles, making it the ideal platform to connect with key players across the entire alcoholic beverage landscape. From mass retailers and distributors to hospitality industry buyers, it offers the chance to forge relationships that can propel businesses forward.

Staying ahead of the curve is crucial in the dynamic world of alcoholic drinks. SIAL Innovation, a dedicated feature area, is a launchpad for discovery. Visitors will be able to explore nearly 2,000 groundbreaking innovations, uncover the latest trends, and get inspired by industry leaders. The SIAL Innovation Awards provide further recognition, with the winning products showcased to over half of the show’s journalists and a third of attendees, maximising brand visibility.

Expanding global reach

SIAL Paris offers the ideal format for both seasoned exporters and newcomers seeking international exposure. 70% of visitors hail from outside France, representing over 200 countries. Coupled with the presence of all major French distributors, SIAL offers unparalleled global reach.

SIAL Paris streamlines the promotional process, offering an efficient format with valuable return on investment. The show acts as a powerful media hub, attracting extensive media coverage. This concentrated five-day event allows exhibitors to maximise audience engagement and generate qualified leads in a fraction of the time.

A thriving market awaits

The global alcoholic drinks market is a powerhouse, valued at a approximately €1.1 trillion in 2023. Wine, spirits, and beer remain the dominant players, with projected growth exceeding 4% annually. (Find more info here)

France: A treasure trove for beverage brands

France itself boasts a thriving alcoholic drinks scene. The country ranks second globally in per capita wine consumption, with a growing appreciation for international spirits like tequila and sake. France is also a beer lover’s paradise, with the highest number of operational breweries in Europe and a burgeoning craft beer scene.

SIAL Paris 2024: The gateway to success

SIAL Paris presents a unique opportunity for exhibitors in the alcoholic drinks sector. With its unparalleled reach, focus on innovation, and targeted audience of key decision-makers, the show offers a powerful platform for elevating brands, forging lasting partnerships, and securing a place in the ever-evolving world of alcoholic beverages.

More about the beverage sector at SIAL.

Photo: WineParis_VinexpoParis2024_PhilippeLabeguerie

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