SIAL Paris drives innovation with product data transparency at Paris Retail Week 2024
SIAL is set to hold a session at Paris Retail Week this year on September 19 entitled “Product Data: A Vector of Transformation, Innovation, and Collaboration Across the Agri-Food Industry“. This session aims to bring together industry heavyweights to discuss how data is reshaping the food sector.
Data as the new currency of trust
The importance of product data has never been more evident. Consumers want to know the story behind what they are buying—from the environmental impact to nutritional content, and even the origin of ingredients. For food manufacturers and retailers, this growing demand for transparency means more than just ticking boxes; it’s about building trust.
The roundtable will feature top industry figures, including Audrey Ashworth, Director of SIAL Paris, Nicolas Facon, Managing Director for d’aucy France (groupe Eureden), Sébastien Garcin, CEO of YZR, and Ludovic Denis, Compliance Director at E.Leclerc. Together, they will dissect the multifaceted role that product data plays in today’s food ecosystem.
Collaboration for a sustainable future
One of the key themes of the session will be the need for collaboration across the food supply chain to meet these evolving demands. Companies have to adapt to the growing consumer demand for transparency, and initiatives like d’aucy’s agro-ecological charter continue to lead the way in sustainable farming practices.
The challenge of managing information overload
The push for transparency brings its challenges. As food companies face ever-growing volumes of data, ensuring accuracy and compliance become more difficult. This is where technology comes into play.
Companies like YZR will specialise in automating data management, using artificial intelligence to process vast amounts of data quickly and accurately, helping businesses ensure compliance with emerging regulations while enhancing the consumer experience.
For retailers like E.Leclerc, managing the volume and quality of data remain a continuous challenge. Balancing consumer expectations with new regulations is an ongoing effort.
Impact on consumer behaviour
Product data transforms how people shop. With unprecedented access to information, consumers rely on data to make more informed choices. Apps that analyze products based on health and environmental impacts reshape the market for both consumers and businesses.
As AI and machine learning technologies advance, this shift in consumer behaviour will deepen, with data-driven insights playing an even greater role in how products are chosen.
