SIAL Paris: A strategic meeting place for dairy products
SIAL Paris, the world’s leading food trade fair, is a unique opportunity for exhibitors in the dairy sector. The event offers an international platform to promote their products, attract new partners and position themselves in a fast-changing market
For exhibitors, SIAL Paris represents an opportunity to meet a qualified audience. In 2022, 89% of visitors were in influential or decision-making roles, from a wide range of sectors including retail, import-export and catering. With visitors from over 200 countries, 70% of them international, exhibitors have direct access to key markets such as Europe, Asia and North America. It’s an environment that’s conducive to the creation of strategic partnerships and export development.
A showcase for trends and innovation
Exhibitors in the dairy sector can also benefit from a special showcase for their products in the show’s Innovation Zone. At last year’s show, nearly 2,000 innovations were presented, including 69 in the dairy products category. This showcase enables companies to align themselves with major market trends, such as the rise of plant-based dairy products (+4.8% by 2022) and the growing popularity of organic products. Taking part in this initiative boosts their visibility and credibility with buyers and the media.
A lever for boosting exports
In a global dairy products market estimated at USD 893 billion in 2022 and projected at USD 1,243 billion in 2028, SIAL Paris stands out as a catalyst for exports. As the world’s second-largest exporter of cheese, with USD 6 billion in exports by 2023, France plays a key role. Exhibitors benefit from the presence of international distributors and extensive media coverage to extend their network and consolidate their position on the world stage.
SIAL Paris thus offers exhibitors in the dairy products sector an ideal platform for maximising their visibility, seizing new business opportunities and becoming fully integrated into the dynamics of an ever-changing market
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source: Franck Foucha – SIAL Paris 2024
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