Frozen potato fries market surges with growing demand for ready-to-cook (RTC) food options
The global frozen potato fries market is poised for significant growth, with an estimated increase of 8,00 billion USD from 2022 to 2027. Technavio, a leading market research firm, predicts that the market will progress at a steady CAGR of 5.84%.
Market segmentation: product, application and geography
The frozen potato fries market is segmented based on product, application and geography. In terms of product, it is divided into white potato fries and sweet potato fries. The application segment is comprised of food service and household consumption. Geographically, the market is analysed across North America, Europe, Asia Pacific (APAC), South America and the Middle East.
White potato fries lead the market segment
Among the product segments, white potato fries dominate the market, accounting for a significant share. Widely consumed as a side dish, frozen white potato fries offer convenience and time-saving benefits. They are pre-cut and pre-cooked, requiring minimal preparation. The global popularity of white potato fries across various cuisines drives their production and availability, contributing to the growth of the frozen potato fries market.
Vendor analysis and market scope
The frozen potato fries market is characterised by fragmentation, with numerous vendors operating in the industry. Technavio’s report presents a detailed analysis of over 15 vendors, including Agristo NV, Conagra Brands Inc., Lamb Weston Holdings Inc., McCain Foods Ltd. and The Kraft Heinz Co. Each vendor offers a diverse range of frozen potato fries in various shapes, sizes and flavours.
Market dynamics: drivers, trends and challenges
The market’s growth is driven by several factors, including the increased online presence of frozen potato fries. The rapid development of e-commerce platforms and grocery delivery services has significantly influenced the online availability of various food products, including frozen potato fries. Consumers are increasingly relying on these platforms for their convenience and time-saving benefits, particularly when purchasing frozen items. Online platforms offer a wider range of frozen potato fry brands, flavours and packaging sizes compared to physical stores. This growing online penetration of frozen potato fries is expected to positively impact market growth.
Rising demand for ready-to-cook (RTC) food drives growth in frozen potato fries market
A major trend shaping the frozen potato fries market is the growing demand for ready-to-cook (RTC) food options. With changing lifestyles and preferences, consumers are seeking quick and convenient meal solutions. RTC food options, including frozen potato fries, provide pre-measured ingredients and easy-to-follow instructions, enabling consumers to prepare a meal quickly and smoothly. Busy individuals and families, in particular, are looking for time-saving alternatives. The high demand for RTC food is expected to drive the growth of the global frozen potato fries market.
The global frozen potato fries market is set for robust growth in the coming years, driven by the rising demand for convenient RTC food options and the widespread popularity of white potato fries. Vendors in the market are continuously innovating to meet consumer preferences and enhance their market presence. However, managing the complex supply chain remains a challenge.