January 6, 2022
Whole Foods

Whole Foods Market, the healthy-eating grocery chain, has unveiled Resolution Renovator, an online hub to get people to rethink rigid New Year’s resolutions, and consider their diet and well being.

According to a survey* from the Amazon-owned company and Wakefield Research, nearly two-thirds (65%) of Americans think that New Year’s resolutions put extra pressure on them at the start of the year. And they gives themselves a less-than-50% chance of achieving them.

Resolution Renovator, is a marketing strategy that ties in some big-name celebrities in the three area of mind, body and spirit: plant-based recipe developer and well-being enthusiast Radhi Devlukia-Shetty representing mind; Peloton instructor Cody Rigsby, representing body; and motivational speaker and New York Times bestselling author Gabby Bernstein, representing spirit.

Whole foods promotes attainable goals

Rigsby said: “Our goal is to move away from potentially stressful New Year’s resolutions in favour of motivational intentions.” Each of the three will offer affirmations and intentions within the Resolution Renovator, to help users set attainable goals for 2022.

User have to enter an email address and then choose the area they’d like to focus on (mind, body or spirit). After completing a questionnaire to access their advice, they will be entered into a draw for a chance to win one of 25 well being bundles each day until 26 January. The bundles feature nine products from Whole Foods Market. There are also three other prizes of personalised videos from one of the motivators.

Whole Foods – the first certified organic grocer in the US, with more than 500 stores in the United States, plus Canada and the United Kingdom – is also promoting well-being tips, meal plans and self-care guides via the site.

* Whole Foods Market Resolutions Survey of 1,000 adults took place online from 9-16 November 2021. It has a margin of error of +/- 3.1 percentage points.

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