FLAVOURED GINS IN THE SPOTLIGHT AT TWO UK AIRPORTS
Family-owned Ian Macleod Distillers has installed eye-catching permanent displays at World Duty Free stores at Edinburgh and Stansted airports to showcase its innovations in flavoured gins.
The colourful graphics of the Wonder Wall fixture have been designed to highlight Edinburgh Gin’s point-of-difference as a pioneer of the flavoured gin category. Edinburgh Gin was the first to bring the rhubarb and ginger flavour to the market in 2014 and, before that in 2010, created a raspberry gin liqueur.
Bottles of full-strength Rhubarb & Ginger and Watermelon & Lime are displayed alongside the airport exclusive London Dry expression, Distillers’ Cut, as well as Rhubarb & Ginger, Raspberry and Elderflower gin liqueurs.
“Our Wonder Wall bays make an instant impact,” says Ian Macleod’s global travel retail director William Ovens. “Edinburgh Gin has a wide portfolio in World Duty Free and we look forward to increasing our presence further.”
Edinburgh Gin was launched in 2010 at the forefront of gin’s resurgence and it was recently voted by UK consumers as the most natural gin brand versus its competitors and also ranked number one for interesting flavours according to research and insights agency Brand Edge (Dec 2020).
Aside of its gins, Ian Macleod Distillers has a strong whisky portfolio including Glengoyne, Tamdhu, Rosebank, King Robert 11 and Smokehead. The company is the world’s tenth largest Scotch producer and sells over 15 million bottles of spirits every year.