INDIAN MEAT RETAILER NANDU’S MOVES INTO SEAFOOD AMID RAPID SALES GROWTH
Indian meat retailer, Nandu’s, has announced that it is expanding into seafood after seeing revenues almost triple in the past year.
Prawns, crabs, tuna and salmon are among the goods being offered by the company as part of its “shore to store” service, which comes ahead of a major drive to increase its number of retail outlets.
The company, known for its chicken products, said there was demand for seafood because the “unorganised” market made it hard for consumers to gain access to “healthy and hygienic fish and seafood”.
In a press release, Narendra Pasuparthy, Nandu’s founder and CEO, said seafood represented “an immense market opportunity”.
“Buying fish is an underserved retail experience in India,” he said. “At Nandu’s we are striving to change that and aim to deliver a delightful shopping experience for fish and seafood lovers.
“With our foray into this segment, Nandu’s vision is to become India’s favourite neighbourhood meat and fish brand, across online and offline retail channels. We are excited about this channel.”
Nandu’s, which was founded in 2016, operates more than 50 stores in the city of Bangalore, and also sells through a website, an app, online marketplaces and a call centre.
Pasuparthy said the company had enjoyed “phenomenal growth” of nearly 200% in the 2020-21 financial year and was “open to private investments” as it moved to expand operations to other major Indian cities and districts, including Chennai, Delhi, Mumbai and Kerala, with the aim of having 600 stores by 2025.