Made in France: The Taste France trail at SIAL 2024

At the 2024 edition of SIAL Paris, the Taste France trail celebrated ‘Made in France’. A unique event honouring the expertise of French producers and the diversity of their creations

The 2024 edition of SIAL Paris was the scene of a dazzling celebration of ‘Made in France’ through the Taste France trail. Conceived as an immersion in France’s culinary and craft heritage, the event gave visitors a chance to discover the riches and innovation for which French production is renowned.

Along the aisles, exhibitors from key categories – alcoholic beverages, dairy products, delicatessen products and fruit and vegetables – shared their passion. Among the stars of this year’s show were Brasserie Licorne, Les Jardins de l’Orbrie and Truffes Pèbeyre, all showcasing products combining authenticity and modernity. From revisited traditional recipes to bold new creations, each stand told a unique story.

Regional diversity was also at the heart of the show. Each French region was able to shine through its specialities, from the elegant wines of Burgundy, to the flavoursome condiments of Provence, to the bold creations of the Basque Country. The international public was seduced by the richness and uniqueness of the products, living testimonies to French know-how.

The 2024 edition was also marked by a strong drive for innovation. Exhibitors showcased eco-responsible initiatives, organic ingredients and technological solutions to meet the expectations of modern consumers while respecting traditions.

With the Taste France trail, SIAL 2024 demonstrated that ‘Made in France’ is not just a label, but a genuine promise of quality, creativity and emotion. This not-to-be-missed event confirms French excellence, and we look forward to seeing you at the next edition, which will be even richer in discoveries.

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