Rita’s Italian Ice introduces refreshing frozen lemonades

August 22, 2023

Rita‘s Italian Ice & Frozen Custard, a brand adored for its Italian ices and frozen custard, has unveiled a new line of frozen lemonades to beat the summer heat.

Launching on August 7, these icy refreshments come in four flavours: Classic Lemon, Strawberry, Peach, and Iced Tea. A special treat awaits Rita’s loyalty app members, who can relish a free small frozen lemonade with any app purchase starting from the launch date. Mark Jenkins, Vice President of Marketing at Rita’s Italian Ice, expressed his enthusiasm stating, “Frozen lemonades are the perfect summer treat… Creating new and captivating products for our customers is our passion.”

Rita’s sweet gesture for a worthy cause

With the introduction of their frozen lemonades, Rita’s demonstrates its commitment to charity, continuing its enduring partnership with Alex’s Lemonade Stand Foundation (ALSF), a dedicated organization aiming to transform the lives of children battling cancer. For every frozen lemonade sold, Rita’s will donate $1 to ALSF, with a cap at $10,000. Rita’s patrons are also invited to be a part of this initiative. A $1 donation at Rita’s outlets allows supporters to etch their names on Rita’s Wall of Hope and also grab a $1 discount coupon for their next visit. Direct contributions can also be made on the foundation’s dedicated page. Emphasizing the brand’s dedication, Madalyn Weintraub, Sr. Director of Marketing at Rita’s Italian Ice, mentioned, “As a proud corporate partner since 2006, it’s important for us to leverage new ways to give back, and frozen lemonades are a perfect fit!”

Rita’s: a legacy of flavour and freshness

Rooted in a rich history dating back to May 1984, Rita’s Italian Ice was the brainchild of Philadelphia firefighter Bob Tumolo. With a desire to craft a product resonating with authentic flavours, he incorporated real fruit into his unique family recipe, bestowing the product’s name in honor of his wife, Rita. Over the years, Rita’s has not only expanded its footprint but the brand has also consistently upheld a standard for freshness with its Italian ice made fresh daily. In addition to their signature Italian ice, Rita’s diverse offering encompasses creamy frozen custard, signature gelati, concretes, milkshakes, and more.

Read also : Revving up the food processing equipment market: projected growth €63.37 billion by 2031

Join us at SIAL Paris as exhibitor Join us at SIAL Paris as visitor