The dairy sector shines at SIAL Paris 2024

July 3, 2024

SIAL Paris 2024, a leading event in the global food industry, offers a unique platform for exhibitors from the dairy sector. This year, the show is highlighting the sector’s dynamism and innovation. Among the exhibitors, the Bel Group and MaFondue stand out for their innovative offerings and commitment to quality.

Bel Group: Vegetable innovation at the service of gourmets

The Bel Group, renowned for its iconic brands such as La Vache qui Rit, Kiri and Mini Babybel, will be sharing its latest products at the show. “Participating in SIAL Paris gives us the opportunity to show our innovations and know-how to the big names in the food industry in France and internationally, which is crucial for the expansion of our brand,” explained a representative of the group. “What’s more, SIAL Paris is a must-attend event for understanding new food trends and positioning ourselves at the cutting edge of innovation.”

For this year’s event, the Bel group has prepared a number of surprises for visitors, inviting them to discover the company’s plant-based innovations through chef-led tastings at their stand.

The dairy sector shines at SIAL Paris 2024

At SIAL Paris 2024, Bel will be highlighting its plant-based innovations. On the menu: delicious Greek-style cubes for a Mediterranean experience; grated cheese with a melt-in-your-mouth texture for tasty pizzas; slices ideal for sandwiches and burgers; Gran Vegianno that will take you on a journey to Italy with every bite, and much more. In addition, the group plant-based products are ideal for sweet recipes and its vegetable cream cheese can be used for everything from velvety cheesecakes and creamy tiramisus.

“Come along to our stand and be surprised by our plant-based alternatives,” a Bel spokesperson said, underlining the importance of these innovations in a constantly evolving market that is increasingly turning to plant-based options.

MaFondue: Swiss tradition goes global

MaFondue, a Swiss company specialising in fondue, is making its debut at SIAL Paris this year. “A colleague urged us to take part in this major trade fair, so here we are for the first time,” a MaFondue representative asserted. Building on its success in Switzerland, where it works with major chains such as COOP Suisse and has established more than 50 partnerships with restaurants and sports clubs, MaFondue aims to strengthen its presence in France and internationally.

The dairy sector shines at SIAL Paris 2024

The MaFondue stand will feature several product ranges, highlighting their premium fondues. Visitors will be able to discover Fondue Rochat, designed by Michelin-starred chef Philippe Rochat, and Fondue Suisse, renowned for its authentic flavours and competitive prices. “Our bestsellers are waiting for you, and we’re delighted to have this opportunity to present them to you,” added the MaFondue spokesperson, expressing the company’s enthusiasm at the prospect of meeting new partners and potential customers.

MaFondue takes part in prestigious collaborations with Michelin-starred chefs and renowned establishments such as The Lavaux in New York. These partnerships, combined with the superior quality of their products, position MaFondue as a key player in the dairy products sector, ready to conquer new markets.

Meetings with top buyers

SIAL Paris 2024 is not only a showcase for products, it is also an exceptional opportunity for exhibitors to meet leading buyers. These buyers include Atlante srl, Dagab Inköp & Logistik, Delta Air Lines, EGGERS & CO, Frank Brunckhorst’s Co/Boar’s Head Brand, Hamid & Kumar ENT. LLC. BR, Hero Group, Mapryser, Neto Malinda Trading Ltd, Nippon Mycella, Retail Partners Colruyt Group, Royer Groupe Laitier, and Chefs’ Warehouse. These meetings offer exhibitors the opportunity to establish strategic partnerships, strengthen their distribution networks and explore new international business opportunities.

SIAL Paris 2024 promises to be a particularly significant event for the dairy products sector. With innovations geared towards plant-based alternatives and high-quality traditional products, exhibitors such as the Bel Group and MaFondue are leading the way for the future of the food industry. Current market trends, aimed at sustainability and plant-based alternatives, find a direct response in the products presented by these companies.

SIAL Paris 2024 offers a unique platform for dairy innovation, enabling exhibitors to connect with industry leaders and propel their products to new heights. Show visitors can look forward to an experience rich in taste discoveries and opportunities to meet industry professionals.

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Top image: nikolai-chernichenko – Unsplash

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