SPROUT ORGANICS TEAMS UP WITH COCOMELON TO LAUNCH NEW CO-BRANDED PRODUCT LINE IN US

Sprout Organics, the American organic baby food brand, has announced the launch of a co-branded line of products with kids entertainment brand Moonbug Entertainment – makers of YouTube channel, CoComelon.

Rolling out in Walmarts across North America, the partnership, the first of its kind, features well-known and loveable CoComelon characters, J.J., YoYo, TomTom, and more.

Sprout Organics says its partnership brings the fun of CoComelon to meal times “with a sampling of veggie-packed purees and wholesome snacks made with real, organic ingredients”.

Capp Culver, CEO of Sprout Organics, commented: “Making mealtime fun is in our DNA, and this collaboration takes that promise to a whole new level. We’re thrilled to bring the beloved ‘CoComelon’ characters to life through organic foods that kids will love and parents can feel good about, making meal and snack time more fun for the whole family.”

The Sprout Organics x CoComelon line features a range of offerings including Baby Food Pouches for babies aged 6-months and up, and Wafflez and Curlz snacks for toddlers.

The baby food pouches will be available in two flavour combinations: New Yes, Yes Veggies (made from organic peas, organic pear, organic apple, organic banana, organic green beans, organic kiwi, and organic broccoli) and Apple Oatmeal Raisin with Cinnamon, packaged in ‘mess proof’ pouches.

The snacks available are Pumpkin Butter and Jelly Wafflez, Broccoli Curlz and White Cheddar Curlz, all of which feature the CoComelon characters. More varieties are scheduled for launch throughout the year.

With more than 110 million subscribers worldwide, CoComelon is the #1 children’s entertainment and educational show in the world with its top three episodes generating nearly nine billion views on YouTube, Sprout Organics said. Additionally, the show was #1 on Netflix and maintains a Top 10 ranking across all genres with the recent launch of Season 3.       

Joan Grasso, head of consumer products, North America at Moonbug Entertainment, added: “We’re constantly looking for new ways to bring fun and excitement to families across the country, and mealtime is such a natural opportunity for us to explore. Sprout Organics is the perfect veggie-forward brand and partner to bring our characters and songs to life in a way that promotes real, organic ingredients as fuel for little, growing minds and bodies.”

Sprout Organics will launch in 900 Walmart stores across the US in April 2022, with Sprout Organics x CoComelon products available on Walmart.com by early March.

Culver continued: “We’re delighted to begin this valued partnership with Walmart with the launch of our Sprout x CoComelon products Both Walmart and Sprout are committed to making affordable, high-quality organic products accessible for families across the country. This expansion onto the shelves of Walmart greatly elevates our ability to do this, while also bringing the fun and delight of CoComelon to snacking and mealtime. Together, we know kids will say ‘Yes, Yes’ to more veggies!”

The initial product offering across Walmart will include five SKUs, featuring Blueberry & Apple Wafflez and Berry Grape Smoothie Pouch available exclusively at Walmart, along with the new Yes, Yes Veggies and Apple, Oatmeal, Raisin & Cinnamon Pouches and Broccoli Curlz.

Noemi Dominguez, Merchant, on behalf of Walmart, added: “We’re so pleased to introduce the Sprout Organics CoComelon collaboration at select Walmart locations and on Walmart.com. Sprout Organics and ‘CoComelon’ bring together the best of what we can offer our children – making mealtime and snack time healthy, easy and fun for kids.”

With this expansion into Walmart, Sprout Organics will now be available in over 90% of the organic baby food market in the United States. Sprout Organics x CoComelon products are also available direct-to-consumer on the Sprout Organics website and on Amazon.

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