Vegetables leading the way at SIAL Paris 2024

June 5, 2024

The vegetables sector at SIAL Paris 2024 is expected to witness significant growth and innovation, drawing the attention of food professionals worldwide.

The global vegetables market reached a staggering value of $752 billion (approximately €696 billion) in 2023, demonstrating its crucial role in the food industry. With a projected compound annual growth rate (CAGR) of 7.2% from 2023 to 2028. This dynamic growth will be a focal point at SIAL Paris 2024, where the latest trends, innovations, and market insights will be showcased for food professionals.

The significance of the vegetables sector

Vegetables are an essential component of the global food market, with a per capita consumption of 57 kilograms per year in 2023. Key vegetable-producing hubs include China, India, and the United States, with China leading at a market value of $94 billion (approximately €87 billion)​​. The importance of this segment is further highlighted by their prominent role in short supply chains, with 64% of French consumers purchasing fruits and vegetables through these channels. This trend underscores the increasing demand for locally sourced and sustainably produced.

Innovations and trends

At SIAL Paris 2024, food professionals can expect to explore a variety of innovations and trends driving the sector. One notable trend is the growing consumer preference for organic produce. Between 2017 and 2021, the purchase of organic vegetables in France increased by 44%​​. This surge reflects a broader shift towards healthier and more environmentally friendly food choices.

Additionally, the convenience and accessibility of vegetables are being enhanced through technological advancements. From improved agricultural practices to innovative packaging solutions, the industry is continuously evolving to meet consumer demands for fresh and high-quality vegetables.

Market dynamics and opportunities

Europe remains a significant player in the vegetables market, with France ranking as the fifth-largest producer in the region. In 2023, the vegetables sector in France was valued at $16 billion (approximately €14.8 billion), with 32% of sales occurring in hypermarkets​​. This highlights the importance of both large retail chains and smaller, localized markets in distributing vegetables to consumers.

SIAL Paris 2024 will provide a platform for industry leaders to discuss and capitalize on these market dynamics. Attendees will have the opportunity to engage with key stakeholders, explore new business opportunities, and gain insights into the latest market trends.

Testimonials: The power of SIAL

Exhibitors at SIAL Paris 2024 underline the event’s significance:

    • Since when have you been exhibiting at SIAL? “This is our very first SIAL Paris show, and we are very happy to be part of it.”
    • What does SIAL Paris bring to you? “SIAL Paris will allow us to meet top producers and buyers and discover the trends and technologies that will shape the food sector of tomorrow.”
    • What surprises do you have in store for this edition? “Many surprises will be revealed at our stand if you come to SIAL PARIS 2024!”

Sustainability and the future

Sustainability is a critical focus within the sector, driven by increasing consumer awareness and regulatory requirements. The shift towards sustainable farming practices, reduced food waste, and eco-friendly packaging are key areas of development. SIAL Paris 2024 will showcase pioneering efforts in these domains, highlighting the industry’s commitment to a greener future.

The vegetables sector is set for significant growth and transformation, with SIAL Paris 2024 serving as a key event for food professionals to stay ahead of the curve. By exploring the latest trends, innovations, and market insights, attendees will be well-equipped to navigate the landscape of this market. As the industry continues to prioritize sustainability and meet consumer demands, the future of vegetables looks promising and full of potential.

Buyers at SIAL Paris 2024

SIAL Paris 2024 will also attract a diverse group of influential buyers from around the world, enhancing networking and business opportunities. Notable buyers include:

  • Agra (Norway): One of Scandinavia’s largest branded food groups, operating in Norway, Sweden, and Denmark.
  • Caldic Food Service & Retail Sweden AB (Sweden): A leading distributor in the Nordics of nuts, seeds/kernels, dried fruits, and marzipan in Private Label.
  • Dollar General (USA): An American discount retailer.
  • Empirestate Trading (Pty) Ltd (South Africa): Specializes in the nuts and dried fruit industry.
  • Hero Group (Spain): Focused on providing authentic, honest food by preserving the goodness of nature.
  • Lerum (Norway): A Norwegian company producing food and beverages.
  • Rema 1000 (Norway): A no-frills grocery chain, fully owned by the Reitan Group.
  • Paulig / Santa Maria AB (Finland): A family-owned food company established in 1876.
  • Groupe Savencia (France): An international, family-owned food group with a global presence.
  • THE CHEFS’ WAREHOUSE (USA): Purveyors and curators of specialty foods, supplying chefs and restaurants across the USA, Middle East, and Canada.

For more information on participating or attending, contact the SIAL Sales Team or visit the SIAL Paris website.

Did you Know 💡?

In the sector of seeds, legumes, and fruits, SIAL 1990 introduced Les Crudettes. “From lettuce hearts to pot-au-feu vegetables, the family of ready-to-use vegetables under the Les Crudettes brand continues to grow. With regular shelf presence, specific merchandising support for the 4th range, and a manufacturing process recognized by the DGCCRF, these are assets favoring a product experiencing annual growth of 20%.” Today, Les Crudettes offers green salads, crudités, and aromatic herbs. The French company has become a leader in the market for fresh, ready-to-use salads and vegetables.

To learn more about this sector

Photo  Jacopo Maia Unsplash

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