La Truitelle, towards zero impact on the sea!
Winner of the Meat & Seafood Products Award and the Public award at SIAL Paris 2022, La Truitelle offers eco-friendly gourmet preserves!
La Truitelle brings an ecological solution to the seafood sector with its AB-labeled canned small fish. This is the first step towards a product that could, in the medium term, be guaranteed to have “zero impact” on the sea, thanks to the replacement of fish flours and oils by insect flours and oils.
SIAL Newsroom spoke with François Isambert, CEO of La Truitelle, about the company’s innovative product.
You participated in SIAL Paris in 2022. How did the show go for you?
As a young food company, we took part almost out of curiosity, as we were far too small to really fit in. The aim was really to obtain the SIAL Innovation label. So I can tell you how surprised and delighted we were to win the Seafood Product Award and the first edition of the Public Award! As you can see, the show went very well!
Have you benefited from a “SIAL Innovation” effect?
Obviously, the prizes we won attracted a lot of people to our stand in the Occitanie region pavilion, enabling us to meet key players in the retail sector. This opened doors for promising discussions and potential partnerships with industry professionals.
What’s the secret behind the success of your brand?
The fact that it is innovative, ecological and supportive represents a real breakthrough in a sector where novelties are rare and ecology is often difficult to reconcile with traditional practices, particularly in the fishing industry. This innovative approach reflects our deep commitment to progress while respecting the environment and supporting local communities.
In retrospect, what did you take away from your experience at SIAL Paris?
An in-depth discovery of the world of industrial agri-foods, exports and our first fruitful contact with mass retailing were key stages in our journey. SIAL Paris gave us a better understanding of the workings of these sectors and enabled us to establish solid partnerships, thus strengthening our market position.
About La Truitelle
La Truitelle is a company born in the heart of the Pyrenees in 2019. It offers organic mountain trout in a can made of fish raised and processed in France, with artisanal preparation. They were winners at the SIAL Paris Innovation Awards for the new canned offer of small trout and the rare organic character of canned small fish. Click here for more information about La Truitelle.
SIAL Innovation – Heightened visibility across the board
Since 1996, SIAL Innovation has been a springboard for the winning companies and selected products, offering visibility before, during and after the show, and numerous contact opportunities. Exhibitors involved in SIAL Innovation are committed to re-invention and bringing a new wind to various markets. Entries are widely varied, including innovations ranging from pickling juice, activated carbon, cannadibiol (CBD) or discoveries on protein substitutes, AI etc.
Interested in participating in this year’s SIAL Innovation? Click here.
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