SIAL Canada to maximise the opportunities offered by CETA in 2024

January 11, 2024

The free trade agreement between the European Union and Canada (CETA), which has been implemented on a provisional basis since September 2017, comes into force in January 2024. It enables Canadian and European companies to benefit from drastically reduced customs duties. SIAL Canada in Montreal from the 15th to 17th of May will be the perfect opportunity for European companies to explore the Canadian market.

The CETA (Comprehensive Economic and Trade Agreement) is a trade agreement signed between the European Union and Canada at the end of 2016. It entered into force on a provisional basis on September 21, 2017. On that date, Canada and the EU eliminated 98% of their tariffs and agreed to eliminate almost all remaining tariff lines by 2024.

Since January, 99% of all tariffs have been eliminated. The CETA is more than a free trade agreement, since it also covers the right to work between the two geographical entities, as well as investment and intellectual property. It can be qualified of being a “new generation” agreement.

CETA brings the following benefits to businesses and individuals from both entities:

  • eliminates or reduces trade barriers, tariffs and export-related costs
  • simplifies paperwork, technical regulations, customs procedures, origin and product testing requirements, public procurement information, intellectual property issues, etc.
  • stimulates trade in food, animals and plant products while maintaining high levels of human, animal and plant health and safety
  • enables European companies to participate in Canadian government public tenders
  • creates additional gateways to the labour market in certain sectors, offering greater worker mobility and facilitating mutual recognition of professional qualifications
  • protects a wide variety of geographical indications for high-quality European food products on the Canadian market
  • fosters quality investment between the EU and Canada

Seizing opportunities at SIAL Canada in Montréal

For agri-food professionals, the definitive entry into force in 2024 means the elimination of tariffs and other barriers to imports and exports on a range of products. For Canada, this concerns barley and malt, refined sugar, potato starch and flowers. For European products, the total elimination of tariffs now includes certain fish and seafood products, raw and refined sugar and certain grains. This means that 99% of products and services are now duty-free.

SIAL Canada to maximise the opportunities offered by CETA in 2024

To make the most of CETA and explore opportunities in the Canadian market, SIAL Canada 2024 is the ideal platform for professionals. This year’s show takes place from 15th to 17th May in Montreal. Registration is open at

SIAL Canada is proving to be an essential tool for European companies as they set out to conquer the vast Canadian market.

The latest edition of SIAL Canada was a resounding success, with more than 800 exhibitors and brands from 44 countries participating. In 2023, the event achieved visitor traffic of 21,000 industry professionals from 77 countries.

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  • Djazagro, Algier : 22-25 April 2024 
  • SIAL Canada, Montreal : 15-17 May 2024
  • SIAL in China, Shanghai : 28-30 May 2024
  • Food and Drinks by SIAL Malaysia, Kuala Lumpur :  02-04 July 2024
  • SIAL in China, Shenzhen : 02-04 September 2024 
  • Gourmet Selection, Paris : 15-16 September 2024
  • SIAL Paris : 19-23 October 2024 
  • SIAL INTERFOOD Indonesia, Jakarta :  13-16 November 2024 
  • SIAL In India, New Delhi : 05-07 December 2024

Top image: The CETA signature between the EU and Canada in 2016. From left to right, Jean-Claude Juncker, President of the European Commission, Canada Prime Minister Justin Trudeau with Donald Tusk, President of the European Council. (Photo By Adam Scotti (PMO)-

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