Prestige Company for Import & Export brings treasure trove of brands to SIAL Paris 2022
Prestige Company for Import & Export, has already made a name for itself in its home market Jordan by providing consumers with affordable, quality food products under several brands
A wide range of Middle Eastern foods will be rubbing shoulders with Mediterranean staples at the company’s stand (L109) in Hall 4.
Among them are Mustafa rice, and a variety of products from brands such as Khalifa, Al’Azimah, Pirlo, Kerla, and Al Banan which have become a feature of many dining tables across Jordan.
Mr Mohammad al Yahia started importing and exporting food products in 2006. Thanks to his entrepreneurial skills, Prestige Company was able to take shape and flourish, starting with rice and expanding into spaghetti and then canned foods. At SIAL Paris 2022, the Amman-based firm is showcasing a selection of the group’s offerings, as it seeks to diversify its footprint in international markets.
Key lines include Al Banan and Mustafa rices in various grain sizes and weights up to 4kg; various pastas, tomato paste, rice and olives from Al’Azimah; and a big Khalifa-branded range. It includes bulgar cracked wheat, lentils, chickpeas, corn (for popping), white beans, date syrups, apple and white vinegars, tinned hot dog sausages, tomato paste, and two types of Freekeh, a cereal food made from green durum wheat that is roasted and rubbed to create its flavour.
These are sold through a wide distribution network to consumer institutions, hotels, hospitals, universities, restaurants, shopping malls, supermarkets and even grocery stores. The company, which is looking to expand into international markets, uses a basket of information technologies to manage orders to and from the four corners of the Hashemite Kingdom of Jordan, including the north, central and southern regions. It’s goal is to provide “affordable and high-quality food products” and “add richness” to the dinning table for Jordanian families and others around the world.
With a large fleet of vehicles at its disposal, including vans and trucks, as well as 28,000 sqm of warehouse storage space, the import and export company has all the necessary tools and network to manage large volumes. All of the food brands represented by the company have been “carefully selected” and meet the “highest specifications and standards”.